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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug132009

Endorse Responsibly: Elway Gets Into The (Nude) Spirits Of Things

August 13, 2009: When sports fans think of John Elway, they usually think of two NFL Super Bowl wins with the Denver Broncos, 'The Drive" in the fourth quarter of the AFC champioinship game in 1987 (98 yards in five minutes to tie the Cleveland Browns) and nine Pro Bowl selections. Now, Elway can also be associated with Nude Vodka. Nude Spirits, which produces the spirit, said that Elway has become a member of the company's advisory board. According to the Punta Gorda, Fla.-based company, Elway's involvement would include "dealing with future investors, partners, and distributors." There was no mention of Elway appearing in marketing.

In a statement, Nude Spirits said that "two of the most important traits for a quarterback are leadership skills and the ability to communicate a vision. John Elway used these qualities to become the winningest quarterback of all time; and now brings these advantages to Nude Spirits."

“We are honored to have John Elway on our team," said Shawn Harlan, CEO and founder of Nude Spirits. "Most people know John as the Hall of Fame quarterback from Denver. I think of John as a savvy businessman, a leader, a philanthropist and someone who will play a significant role in the success of Nude Vodka,”

Elway's other business deals include the Elway Home Collection by Bassett, investments in auto dealerships and restaurants and a line of Denver Broncos apparel for men, women and kids. He also has been co-owner of the Colorado Crush of the Arena Football League, the future of which is now in jeopardy. Elway, who retired in 1998, was inducted into the Pro Football Hall of Fame in 2004.

“Nude Vodka is the smoothest vodka I have ever had; a true sipping vodka," Elway said in a statement. "I am honored to be on the Nude Vodka team and look forward to growing our brand to be a global contender in the spirits industry." Back to Home Page