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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr032013

Dale Earnhardt Jr: Waves Caution Flag About Dangers Of Texting And Driving

By Barry Janoff

April 2, 2013: Texting and driving has become the equivalent of drinking and driving: Both can lead to calamitous if not disastrous results.

Coinciding with what has been decreed National Distracted Driving Awareness Month by the National Safety Council, Nascar driver Dale Earnhardt Jr. takes the lead in a national campaign that not only addresses the dangers of texting and driving but offers a solution: the Sprint Drive First app, which helps drivers avoid the distraction of texting while driving.

The multi-level campaign is anchored by a TV spot and Internet, with a mini-site from Sprint; and social media including Twitter, Facebook and YouTube. The effort was created by Sprint and its agency, Team Sprint: Digitas and Leo Burnett.

“With drivers 23 times more likely to crash if they’re texting while driving, the issue of distracted driving continues to be of great concern to Sprint,” Bill White, svp-corporate communications and corporate social responsibility for Sprint, said in a statement. “Sprint chose to work with Dale Earnhardt Jr. in this new ad campaign because he lends a credible and recognizable voice to this important issue. This ad will help educate drivers about the importance responsible driving behavior, which we believe could save lives.”

According to Sprint, the Drive First application "locks an Android mobile phone when the phone’s GPS detects motion above ten miles per hour. Sprint Drive First can direct incoming calls to voice mail and silences distracting alerts. A customizable auto-response can be sent to all text messages, which are held until the driver comes to a stop."

Charges apply, but the company said that Sprint customers can sign up to receive a 15-day free trial by downloading the app from Google Play or visiting the Web site. (Full details here.)

Sprint said that the effort targets not just teens and adults, "but also for those who spend a lot of time behind the wheel, such as long-haul truck drivers, delivery drivers, sales representatives and field employees."

“It’s really easy to get distracted while you’re driving but the Sprint Drive First app takes away the temptation to drive and text,” Earnhardt Jr. said in a statement. “The technology used to create a safer driving environment is awesome and I’m happy to be the messenger for Sprint during National Distracted Driving Awareness month.”

In the 30-second TV spot, Earnhardt Jr. walks into his garage and speaks to two members of his pit crew. "Hey Dale," says one. "I got your text that says you couldn't text."

"Wait a minute," says the other mystified crew member. "Why would he text that he couldn't text?"

"I was driving," Earnhardt Jr. replies.

"Why not just not text instead of texting that you can't text?" asks the bewildered crew member.

"I didn't text," Earnhardt Jr. tries to explain.

The first crew member then jumps in. "It's just a text saying that he couldn't text."

The other crew member is still baffled. "So who actually texted the text that he couldn't text?"

The answer is as plain as the No. 88 on Earnhardt's National Guard Chevrolet SS: "Dale," says the first crew member.

It takes the voiceover guy to set the record straight. "The Sprint Drive First app. It blocks and repipes to texts while you drive." Text then offers, "Texting & Driving." But Earnhardt Jr.'s car then speeds across the screen and wipes out the "&."

According to Sprint, "The overarching message is that driving isn’t a problem, and texting isn’t a problem. [But] we can all help end texting and driving by using the Sprint Drive First application, which helps remove the temptation to drive and text at the same time."

Or as the voiceover explains, “We can all live without the ‘and.’” (See the full spot here.)

Sprint said that a different video would be shown at the Sprint Unlimited Experience, an interactive fan display Sprint is setting up at tracks each weekend throughout the racing season. In that video, Earnhardt Jr. invites fans to try to distract him by texting his number as he gets into a race simulator. As the simulated race begins, a message appears that reads: “Hey, I got your text but I’m driving right now. I’m using Sprint’s Drive First app. You should check it out at Sprint.com/drive.”

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