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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun102009

Tiger, Serena, Big Ben Meet Real 'Gamers' In EA Sports Campaign

June 10, 2009: EA Sports' tagline, "It's in the game," becomes the basis for a "You're in the game" theme in a new multi-media brand campaign in which real videogame players interact with an all-star line-up that includes Tiger Woods, Venus and Serena Williams, Ben Rothlesberger, Hines Ward, Oscar De La Hoya, Ronaldinho and Steve Nash. The effort, "Welcome to the win," will break June 11 with a 60-second spot during Game 4 of the NBA Finals on ABC, and will also include 30-second spots, print, Internet and viral that will run through the 2009 holiday season. The campaign is the first from San Francisco-based agencies Heat and Freestyle Interactive since they were jointly awarded the EA Sports account in February. EA Sports spent about $20 million on media in 2008.

In the umbrella spot, "Joy," videogamers are put into real life situations to show how EA Sports games mirror athletic experiences on the field, all played out to the rousing and robust music of "Ode to Joy" from Beethoven's Ninth Symphony. One guy sinks a tournament-winning putt and celebrates with Tiger Woods, a girl aces a match-winning serve in a doubles game with her mom against the Williams sisters, a young man outlasts de la Hoya in the ring, another shares the Super Bowl XLIII victory with Pittsburgh Steelers teammates Rothlesberger and Ward, a guy scores the game-winning goal as a teammate of soccer star Ronaldinho and a another hits the game-winning shot after taking a pass from two-time NBA MVP Nash. At the end of the 60-second spot, a voiceover rehashes the tag, "EA Sports. It's in the game."

A series of 30-second spots show the athletes in "candid" conversations sharing tips with the videogamers on how to improve their styles: Serena Williams shows "MadDog97" the best way to throw a racquet into the air and then not let it hit you in the head on the way down after winning a match, de la Hoya offers "VanRoundHausen" hints on how to psyche out an opponent, and Nash educates "Tre-Maker" on the art of acknowledging the teammate who passed you the ball after you scored a basket. "If I give you a nice pass and you make the shot, point at me," says Nash. "Show me a little love." Print includes a two-page spread in ESPN the Magazine.

According to Nancy Aquino, creative wrangler for Heat, "EA’s challenge was to elevate and broaden their sports franchise to appeal to both the newcomers and sports gaming enthusiasts. The campaign showcases winning moments - leading the viewer to experience the ‘win’ of a real game and showing that parallel feeling in the EA Sports games themselves." Back to Home Page