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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun102009

Tiger, Serena, Big Ben Meet Real 'Gamers' In EA Sports Campaign

June 10, 2009: EA Sports' tagline, "It's in the game," becomes the basis for a "You're in the game" theme in a new multi-media brand campaign in which real videogame players interact with an all-star line-up that includes Tiger Woods, Venus and Serena Williams, Ben Rothlesberger, Hines Ward, Oscar De La Hoya, Ronaldinho and Steve Nash. The effort, "Welcome to the win," will break June 11 with a 60-second spot during Game 4 of the NBA Finals on ABC, and will also include 30-second spots, print, Internet and viral that will run through the 2009 holiday season. The campaign is the first from San Francisco-based agencies Heat and Freestyle Interactive since they were jointly awarded the EA Sports account in February. EA Sports spent about $20 million on media in 2008.

In the umbrella spot, "Joy," videogamers are put into real life situations to show how EA Sports games mirror athletic experiences on the field, all played out to the rousing and robust music of "Ode to Joy" from Beethoven's Ninth Symphony. One guy sinks a tournament-winning putt and celebrates with Tiger Woods, a girl aces a match-winning serve in a doubles game with her mom against the Williams sisters, a young man outlasts de la Hoya in the ring, another shares the Super Bowl XLIII victory with Pittsburgh Steelers teammates Rothlesberger and Ward, a guy scores the game-winning goal as a teammate of soccer star Ronaldinho and a another hits the game-winning shot after taking a pass from two-time NBA MVP Nash. At the end of the 60-second spot, a voiceover rehashes the tag, "EA Sports. It's in the game."

A series of 30-second spots show the athletes in "candid" conversations sharing tips with the videogamers on how to improve their styles: Serena Williams shows "MadDog97" the best way to throw a racquet into the air and then not let it hit you in the head on the way down after winning a match, de la Hoya offers "VanRoundHausen" hints on how to psyche out an opponent, and Nash educates "Tre-Maker" on the art of acknowledging the teammate who passed you the ball after you scored a basket. "If I give you a nice pass and you make the shot, point at me," says Nash. "Show me a little love." Print includes a two-page spread in ESPN the Magazine.

According to Nancy Aquino, creative wrangler for Heat, "EA’s challenge was to elevate and broaden their sports franchise to appeal to both the newcomers and sports gaming enthusiasts. The campaign showcases winning moments - leading the viewer to experience the ‘win’ of a real game and showing that parallel feeling in the EA Sports games themselves." Back to Home Page