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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Nov042018

E-Poll: Curry, James NBA’s Most Marketable, Giannis, Embiid Lead Next-Gen Players

By Barry Janoff

November 4, 2018: Who are the most marketable players in the NBA?

Even a casual fan wouldn’t be too hard-pressed to name Stephen Curry, LeBron James, Kevin Durant, James Harden and Kyrie Irving at or near the top of the list, even if based only on the fact that these players have very high-profile public images.

A new study from research and media intelligence firm E-Poll Marketing pretty much confirms that, but with some twists and turns thrown in as to why certain players are or are not near or atop the most marketable rankings.

Among the findings in a just-released survey: Even with Curry, James and crew regarded among the NBA’s overall most marketable players, Giannis “Greek Freak” Antetokounmpo, the 23-year-old forward already in his sixth season with the Milwaukee Bucks, is the league leader in marketing based on “appeal.”

Nike, which is one of Antetokounmpo's lead partners, is preparing a signature shoe for release. His deals also include JBL, BMO Harris Bank, Kronos Foods and others in his native Greece.

And Joel Embiid of the Philadelphia 76ers tops the list of marketable up-and-comers.

E-Poll Marketing, based in Encino, Calif., uses proprietary methods to track and determine the “E-Score Celebrity” ranking of thousands of athletes and celebrities, providing information that is used by “Fortune 500 brands, top agencies, and major broadcast and cable networks have used our research as the foundation for some of their most valued assets.”  

Based on their research, which includes appeal, awareness and other factors, Curry (Golden State Warriors) has the highest E-Score (93).

James (in his 16th NBA season but first with the Los Angeles Lakers) follows on the list (88), as do Irving (Boston Celtics, 86), Durant (Warriors, 86) and Klay Thompson (Warriors, 83), giving Golden State three players in the Top Ten.

Harden of the Houston Rockets is also in the Top Ten (78).

James tops the list based on “awareness,” Durant is regarded as the most “dynamic."

In large part due to his driving presence behind the I Promise School — which opened this semester for 240 third- and fourth-graders comprised of students “identified by Akron Public Schools as behind in critical academic areas and other factors" — James is seen as the NBA’s “most influential” player.

Curry, Irving and Durant are also among the most influential players in the league, according to E-Poll.

On the list of "Marketable Up-And-Comers," Embiid is followed by DeAndre Ayton (Phoenix Suns), Donovan Mitchell (Utah Jazz), De’Aaron Fox (Sacramento Kings) and Sixers teammate Ben Simmons.

Embiid, in his fifth season in the NBA, appears to be the breakout star among the league’s next-gen players.

He recently signed with Under Armour and Mountain Dew, is on the cover of EA Sports NBA Live 19 and was part of The Grinch movie campaign for ESPN and the NBA (pictured).

Ayton recently signed with Puma.

Russell Westbrook, who has been linked to fashion brands such as True Religion, leads all NBA athletes in the attributes “stylish” and “interesting,” making him a “unique candidate for brands looking for a trendy endorser,” according to E-Poll, supported by Westbrook deals that include Mountain Dew.

Among the NBA’s veterans, with a combined 56 seasons in the league. Dwyane Wade (Miami Heat), Dirk Nowitzki (Dallas Mavericks) and Vince Carter (Atlanta Hawks) also have high E-Scores.

Last season, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spend topped $1 billion for the first time in league history, second among the four major U.S. sports behind the NFL ($1.2 billion).

The NBA figure was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to the 2018 ESP NBA Sponsorship Spend Report from ESP Properties, Chicago.

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