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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

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NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

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WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Mar072012

Dwight Howard's New Team Is . . . Mission Athletecare

Special to NYSportsJournalism.com

March 7, 2012: Even as he contemplates his next move on the court, seven-time NBA All-Star center Dwight Howard has made a move off the court, signing a deal with Mission Athletecare as its newest spokesperson.

Financial terms of the alliance were not disclosed. Other athletes aligned with the company, including fellow NBAers Dwayne Wade, Carmelo Anthony, Brandon Jennings and Steve Nash, are listed as "elite athlete partners."

Howard, who has spent his entire NBA career with the Orlando Magic, becomes a free agent after the current season. He has been the focus of numerous trade talks involving the Los Angeles Lakers, Dallas Mavericks and Nets, among others.

Mission Athletecare, which is the official athletecare partner  of the NBA and the official traction partner of the NBA Trainers Assn., has a line of products that include  Court Grip (applied to the bottom of shoes to prevent slipping) and Power Grip (applied to the hands to reduce perspiration).  

"Everyone knows I'm all performance, all the time," Howard said in a statement. "When I learned about Mission, their specific focus on solving problems unique to athletes, and the opportunity to be part of that process, I knew it was a perfect fit."

According to Josh Shaw, founder and president of New York-based Mission Athletecare, "We're very excited to have Dwight on our team. We've been working together on a revolutionary innovation in the cooling category which we expect to launch this summer. Stay tuned!”

Company athlete partners also include Serena Williams, Mia Hamm, Amanda Beard, David Wright, Georges St-Pierre, Ryan Sheckler,  Gretchen Bleiler and Sergio Garcia.

Mission Athletecare initially made its mark with such products as skin, muscle and lip care, which the company said are suggested, tested and approved by its athlete partners. Products are available Dick's Sporting Goods, The Sports Authority, Foot Locker, Hibbett Sports, Sport Chalet and Foot Locker.

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