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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jun052009

Marketers Supporting Dwight Howard's NBA Finals Push

Updated June 5, 2009 (Originally posted May 27, 2009: A lot of the post-season marketing talk regarding the NBA has focused on ads from Nike and Vitaminwater putting Kobe Bryant and LeBron James in the spotlight. But companies such as adidas, T-Mobile and even Vitaminwater are supporting Dwight Howard and the Orlando Magic, which defeated LeBron's Cleveland Cavaliers in the Eastern Conference Finals. Nike is still running its "Most Valuable Puppets" campaign, with the company saying it is paying homage to two of the top players in the game. Vitaminwater has added to its Kobe-LeBron campaign with a new spot featuring Howard. Howard himself told the media after Game 3 of the Eastern Conference finals that he found the Nike "Most Valuable Puppets" spots entertaining but was quick to add, "If we go out there and play, we shouldn’t worry about what we see on TV, the commercials, the write-ups, whatever. Do we find it disrespectful that they’re counting us out? Yeah. But there is nothing we can control. What we can control is how hard we play on the court, and that’s when we get the job done.”

Adidas's Dwight Howard NBA Finals edition TS Commander LT.NBA Finals T-shirt featuring Kobe and Dwight.Adidas has been a strong marketing partner of Howard's for years, and af or the NBA Finals has released the 2009 All-Star Game unveiled the TS Commander LT, a sneak peak of the official player edition shoes for the 2009-10 NBA season which will debut at adidas Sport Performance stores Oct. 1. SRP $100). Howard will autograph a pair of the shoes after each Finals game, which will be put up for auction at www.NBA.com after the Finals. And at the NBA Store and at www.NBAStore.com, consumers can purchase a special NBA Finals T-shirt with the images of Bryant and Howard with the tag "Where CRUNCHTIME versus DUNKTIME Happens." Adidas' TechFit PowerWeb line was unveiled at the 2009 All-Star Game with the Magic center as the centerpiece. The undergarments act as a layer of body armor, have officially been endorsed by the NBA and even include an elbow sleeve accessory that Howard has been wearing during the playoffs (in addition to his adidas TS Bounce Commander basketball shoes) complete with an adidas logo. The line hits retail June 1, just three days before the NBA Finals are set to begin, with support that includes a promotion offering adidas gear and a "Give 100%, get 104%" tagged section at adidas.com. Adidas has also just unveiled a video, "Dwight Howard: The Detailed Mechanics of a Commander," an animated homage (from FreeDarko) that focuses on Howard's mental focus, spirit, energy and strength, at one point comparing his legs to the Space Shuttle that helped power him to the 2009 NBA Defensive Player of the Year award. T-Mobile will continue to run its spot with Howard, Dwyane Wade and Charles Barkley in which Barkley injures the videogame version of Howard. Howard also figures prominently in Vitaminwater marketing, where he even has appeared along with Bryant and James, so a push involving Howard alone or with Bryant would seem to be in place. Howard's marketing reach, which currently brings him about $15 million in endorsements (which also include McDonald's and others), now extends to the virtual world. Last week, Goodwin Sports Management, Seattle, which handles Howard, signed a deal with Virtual Greats, a virtual goods sales and distribution system, to create a signature line of virtual products for Howard as well as NBA All-Star Kevin Durant and WNBA MVP Candace Parker. The virtual Howard (pictured above), Durant and Parker characters will also be used to promote NBA and WNBA licensed products in online communities.

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