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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun052009

Marketers Supporting Dwight Howard's NBA Finals Push

Updated June 5, 2009 (Originally posted May 27, 2009: A lot of the post-season marketing talk regarding the NBA has focused on ads from Nike and Vitaminwater putting Kobe Bryant and LeBron James in the spotlight. But companies such as adidas, T-Mobile and even Vitaminwater are supporting Dwight Howard and the Orlando Magic, which defeated LeBron's Cleveland Cavaliers in the Eastern Conference Finals. Nike is still running its "Most Valuable Puppets" campaign, with the company saying it is paying homage to two of the top players in the game. Vitaminwater has added to its Kobe-LeBron campaign with a new spot featuring Howard. Howard himself told the media after Game 3 of the Eastern Conference finals that he found the Nike "Most Valuable Puppets" spots entertaining but was quick to add, "If we go out there and play, we shouldn’t worry about what we see on TV, the commercials, the write-ups, whatever. Do we find it disrespectful that they’re counting us out? Yeah. But there is nothing we can control. What we can control is how hard we play on the court, and that’s when we get the job done.”

Adidas's Dwight Howard NBA Finals edition TS Commander LT.NBA Finals T-shirt featuring Kobe and Dwight.Adidas has been a strong marketing partner of Howard's for years, and af or the NBA Finals has released the 2009 All-Star Game unveiled the TS Commander LT, a sneak peak of the official player edition shoes for the 2009-10 NBA season which will debut at adidas Sport Performance stores Oct. 1. SRP $100). Howard will autograph a pair of the shoes after each Finals game, which will be put up for auction at www.NBA.com after the Finals. And at the NBA Store and at www.NBAStore.com, consumers can purchase a special NBA Finals T-shirt with the images of Bryant and Howard with the tag "Where CRUNCHTIME versus DUNKTIME Happens." Adidas' TechFit PowerWeb line was unveiled at the 2009 All-Star Game with the Magic center as the centerpiece. The undergarments act as a layer of body armor, have officially been endorsed by the NBA and even include an elbow sleeve accessory that Howard has been wearing during the playoffs (in addition to his adidas TS Bounce Commander basketball shoes) complete with an adidas logo. The line hits retail June 1, just three days before the NBA Finals are set to begin, with support that includes a promotion offering adidas gear and a "Give 100%, get 104%" tagged section at adidas.com. Adidas has also just unveiled a video, "Dwight Howard: The Detailed Mechanics of a Commander," an animated homage (from FreeDarko) that focuses on Howard's mental focus, spirit, energy and strength, at one point comparing his legs to the Space Shuttle that helped power him to the 2009 NBA Defensive Player of the Year award. T-Mobile will continue to run its spot with Howard, Dwyane Wade and Charles Barkley in which Barkley injures the videogame version of Howard. Howard also figures prominently in Vitaminwater marketing, where he even has appeared along with Bryant and James, so a push involving Howard alone or with Bryant would seem to be in place. Howard's marketing reach, which currently brings him about $15 million in endorsements (which also include McDonald's and others), now extends to the virtual world. Last week, Goodwin Sports Management, Seattle, which handles Howard, signed a deal with Virtual Greats, a virtual goods sales and distribution system, to create a signature line of virtual products for Howard as well as NBA All-Star Kevin Durant and WNBA MVP Candace Parker. The virtual Howard (pictured above), Durant and Parker characters will also be used to promote NBA and WNBA licensed products in online communities.

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