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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr172014

Durant Again Seeks The No. 1 Position During NBA Playoff Marketing Picture

By Barry Janoff

April 17, 2014: For the past few seasons, LeBron James has been the most marketed player in the NBA, with a peak during the playoffs when he has appeared in ads that included Nike, Sprite, McDonald's and Samsung.

Last season, however, as he led the Miami Heat to their third consecutive NBA Finals appearance and second consecutive NBA championship, James' on-air marketing appearances were conspicuous by their absence and mainly focused on a campaign for Beats By Dre.

Concurrently, Kevin Durant stepped up his playoff marketing game. During the 2013 post-season, the forward for the Oklahoma City Thunder appeared in a bevy of TV spots, including Sprint, Skullcandy, Gatorade, Nike, NBA's BIG and BBVA Compass.

Now, with the 2014 playoffs underway, Durant is again hitting the national marketing trail. First up, Durant stars in a new spot for Sprint to support the NBA's official wireless telecommunications provider's Family Plan.

The multi-platform effort sees Durant being invited to join The Frobinsons, a fictitious loopy clan being brought to life in the current Sprint campaign, which includes a hamster for a dad, a daughter who speaks only French and a son who is the only one in the group with a heavy southern drawl. The Frobinsons pay homage to the similarly loopy but close-knit futuristic family from the 2007 Disney animated movie, Meet the Robinsons.

In addition to a TV spot, Durant will be featured in digital extensions supporting the Sprint Framily Plan.

Sprint said that Nascar driver Jeff Gordon soon would be joining The Frobinsons.

Durant earns about $12-$14 million in endorsements, according to industry analysts. This is his third spot for Sprint.

He recently signed with Roc Nation Sports, headed by Jay-Z, as the agency's first NBA client.

James tops $42 million in endorsements, including a current campaign for McDonald's.

“We’re proud to introduce Kevin Durant as the newest member of our Frobinsons campaign” Jeff Hallock, CMO for Sprint, said in a statement. “Kevin is an ideal role model for any kid to dream of having as a part of their Framily.”

The premise of the 30-second spot, according to Sprint, is that "kids across America dream about getting the chance to talk with an NBA superstar like Kevin Durant."

The action opens with Frobinsons son Zach in a treehouse asking his mom if Durant, who appears to be 50 feet tall, "can join our Sprint Framily plan."

Mom, unfazed by the gigantic hoops player in her front yard, agrees. "The more people we add, the more we save," she says with a smile.

Unfortunately, Durant, wearing his Thunder uniform, has to refuse the offer. "I'm not really here," he tells the kid. "You're dreaming."

To prove his point, Durant's basketball shoes sprout rockets and he is boosted skyward.

A voiceover is immune to the weird going's on. "The Sprint Framily Plan is available to new and existing customers. The more people added to the group, up to ten phone lines total, the greater the savings for everyone on the plan." (See the full spot here.)

The campaign was created by Figliulo&Partners in partnership with DigitasLBi and MediaVest.

On Madison Avenue, KD Is The Peyton Manning Of Basketball Marketing

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