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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr172014

Durant Again Seeks The No. 1 Position During NBA Playoff Marketing Picture

By Barry Janoff

April 17, 2014: For the past few seasons, LeBron James has been the most marketed player in the NBA, with a peak during the playoffs when he has appeared in ads that included Nike, Sprite, McDonald's and Samsung.

Last season, however, as he led the Miami Heat to their third consecutive NBA Finals appearance and second consecutive NBA championship, James' on-air marketing appearances were conspicuous by their absence and mainly focused on a campaign for Beats By Dre.

Concurrently, Kevin Durant stepped up his playoff marketing game. During the 2013 post-season, the forward for the Oklahoma City Thunder appeared in a bevy of TV spots, including Sprint, Skullcandy, Gatorade, Nike, NBA's BIG and BBVA Compass.

Now, with the 2014 playoffs underway, Durant is again hitting the national marketing trail. First up, Durant stars in a new spot for Sprint to support the NBA's official wireless telecommunications provider's Family Plan.

The multi-platform effort sees Durant being invited to join The Frobinsons, a fictitious loopy clan being brought to life in the current Sprint campaign, which includes a hamster for a dad, a daughter who speaks only French and a son who is the only one in the group with a heavy southern drawl. The Frobinsons pay homage to the similarly loopy but close-knit futuristic family from the 2007 Disney animated movie, Meet the Robinsons.

In addition to a TV spot, Durant will be featured in digital extensions supporting the Sprint Framily Plan.

Sprint said that Nascar driver Jeff Gordon soon would be joining The Frobinsons.

Durant earns about $12-$14 million in endorsements, according to industry analysts. This is his third spot for Sprint.

He recently signed with Roc Nation Sports, headed by Jay-Z, as the agency's first NBA client.

James tops $42 million in endorsements, including a current campaign for McDonald's.

“We’re proud to introduce Kevin Durant as the newest member of our Frobinsons campaign” Jeff Hallock, CMO for Sprint, said in a statement. “Kevin is an ideal role model for any kid to dream of having as a part of their Framily.”

The premise of the 30-second spot, according to Sprint, is that "kids across America dream about getting the chance to talk with an NBA superstar like Kevin Durant."

The action opens with Frobinsons son Zach in a treehouse asking his mom if Durant, who appears to be 50 feet tall, "can join our Sprint Framily plan."

Mom, unfazed by the gigantic hoops player in her front yard, agrees. "The more people we add, the more we save," she says with a smile.

Unfortunately, Durant, wearing his Thunder uniform, has to refuse the offer. "I'm not really here," he tells the kid. "You're dreaming."

To prove his point, Durant's basketball shoes sprout rockets and he is boosted skyward.

A voiceover is immune to the weird going's on. "The Sprint Framily Plan is available to new and existing customers. The more people added to the group, up to ten phone lines total, the greater the savings for everyone on the plan." (See the full spot here.)

The campaign was created by Figliulo&Partners in partnership with DigitasLBi and MediaVest.

On Madison Avenue, KD Is The Peyton Manning Of Basketball Marketing

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