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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov052015

Duncan, Parker Lead Spurs Back For A Shopping, Marketing Spree In H-E-B

By Barry Janoff

November 5, 2015: Just like properly inflated basketballs, clean jerseys and fresh kicks, the start of the NBA season would not be the same without a new campaign from supermarket chain H-E-B featuring a cast of characters from the San Antonio Spurs.

For the 11th year,  H‑E‑B and Spurs Sports & Entertainment have teamed to created a multi-layer marketing campaign anchored by six humorous TV spots starring Spurs stars Tim Duncan, Manu Ginobili, Danny Green, Kawhi Leonard, Patty Mills, Tony Parker, team mascot The Coyote and newcomer LaMarcus Aldridge, who signed with the team during the off-season.

H-E-B has 360 stores in Texas and Mexico, but gets a marketing spotlight well beyond its region, not just because of the star power of Duncan, Parker and crew, but because fans and consumers tend to enjoy the low-key, if not homey attitude of the effort.

“We never dreamed it would take off like this,” said Cory Basso, H-E-B's group vp-marketing and advertising. told Spurs.com. “I think the Spurs’ culture and ours are similar, and want to tie them together in a fun way with these commercials.”

In addition to the spots, the campaign includes Internet, social media, POP and in-arena in AT&T Center, the Spurs home venue.

H-E-B, a 110-year-old company with sales topping $22 billion, has a vested interest as a marketing partner with the team, including the 7,300 square foot H-E-B FanZone in AT&T Center that contains 56 LCD flat-screen TVs, pop-a-shot games, arena bowl view, a private bar and multiple catering stations.

The six spots, five in English and one in Spanish, were all shot in one day last month, each focusing on a different area of the supermarket.

"Cooking Class" finds the players being instructed on how to make jalapeño poppers by "Chef" Tony Parker.

"Gifts For Marcus" sees Aldridge being welcomed to the team with H-E-B Primo Picks: That Green Sauce, Creamy Creations and Prime 1 Steaks and Burgers.

In "New Boat," the players seek a name for a fishing vessel as they talk about H-E-B Oven Ready Seafood meals. (Timtanic. Man-u-Ray. Hoop Line and Sinker, Kawhi Knot and LaSharkus are all proposed, none of which are accepted.)

"Chicken Retreat" features H-E-B's "fresh, local, 100% natural chicken with no artificial ingredients or preservatives," in which Ginobili has deconstructed the team's home court to use the floorboards to build a chicken coop.

The team mascot stars in "Stronger Than Coyote," in which Green and Mills help Coyote put H-E-B Texas Tough products to the test.

The NBA said it uses the Spurs H-E-B campaigns to show other teams how to use players to promote marketing partners.

Lead agency is Richards Group, Dallas.

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