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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jan082018

Dr Pepper Extends Presence With College Football Playoffs, Championships

Special to NYSJ Sports-Entertainment Business News Service

January 8, 2018: In 2014, Dr Pepper signed as the first official sponsor for the College Football Playoff.

The brand has now extended its alliance through 2026 and said it would also continue its presenting sponsorship of the College Football Playoff National Championship Trophy “as part of its broad commitment to college football and its fans.”

The deal expands upon the original by adding official sponsorship of the Big 12, including the championship games; PAC 12 Championship game partner designation when ESPN airs the game; and multi-media presence across ESPN The Magazine, ESPN Deportes, ESPN Audio, SEC Network and the soon-to-launch ACC Network.

Financial terms of the six-year extension were not released.

“Dr Pepper is synonymous with college football,” Jim Trebilcock, chief commercial officer for Dr Pepper Snapple Group, said in a statement. “Since signing on as the first sponsor of the College Football Playoff four years ago, we’ve strengthened that connection exponentially, tapping into the extraordinary passions of fans of both football and Dr Pepper.”

The extension was unveiled prior to tonight's National Championship game between Georgia and Alabama.

In addition to supporting ESPN’s coverage of the College Football Playoff, Dr Pepper is the title sponsor of the "Dr Pepper Tuition Giveaway," a season-long program that provides tuition-based awards to deserving students across the country.

According to Ed Erhardt, president of global sales and marketing for ESPN, “Dr Pepper is part of the foundation and the fabric of the College Football Playoff era. They’ve been first rate in everything they’ve done with us and the CFP.

“It has been a true partnership in these first four years. We look forward to working hand-in-hand with Dr Pepper and the CFP organization to bring fans the most exciting and most compelling College Football Playoff for years to come,” said Erhardt.

Official sponsors also include Allstate, AT&T, Capital One, Chick-fil-A, Dos Equis, Gatorade, Goodyear, Mercedes-Benz, Nissan, Northwestern Mutual, PlayStation and Taco Bell.

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