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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar072011

Dow Chemical Builds Global Sports Portfolio In Alliance With Special Olympics

March 6, 2011: The Dow Chemical Co., which last year became a worldwide partner of the International Olympic Committee, is building its international marketing base by becoming a sponsor of the 2011 Special Olympics World Summer Games.

Financial terms of the alliance were not disclosed.

Dow, which is now the official chemistry company of the Special Olympics, joins other Summer Games sponsors including Coca-Cola, Procter & Gamble, Mattel, Cisco, Microsoft and Hertz.

The 13th Summer Games is scheduled to be held in Athens, June 25-July 4. The event is expected to draw more than 7,000 Special Olympic athletes from more than 180 nations, who will participate in 22 Olympic-type sports.

Other sponsors of the Special Olympics include Coca-Cola, P&G, Mattel, Safeway, Wal-Mart, Bank of America and Lions Clubs International.

Like Dow, Coca-Cola and P&G are also worldwide partners of the IOC.

“Supporting the upcoming World Summer Games aligns with Dow’s core values of integrity and respect for people,” Andrew Liveris, Dow chairman and CEO, said in a statement. “The Special Olympics celebrates the human spirit unlike any other sporting event, and Dow is proud to be part of it as an official sponsor.”

In July 2010, Dow signed a deal with the IOC and now one of just 11 companies under the Olympic Partners Program (TOP). The other partners are Coke, P&G, Acer, Atos Origin, GE, McDonald's, Omega, Panasonic, P&G, Samsung and Visa.

"We are thrilled to have Dow’s support for the upcoming Special Olympics World Summer Games Athens 2011,” Joanna Despotopoulou, president of Athens 2011, said in a statement. "The Special Olympics are about changing lives, building advocacy networks and creating a lasting positive impact. Dow’s commitment to excellence and helping people around the globe makes them an ideal partner for the Special Olympics."

"Dow’s commitment to excellence and helping people around the globe makes them an ideal partner for the Special Olympics."

Special Olympics is an international organization that changes lives by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. It was founded in 1968 by Eunice Kennedy Shriver and now includes almost  3.5 million athletes in more than 170 countries.

It's Chemistry: Dow Chemical Becomes IOC Worldwide Partner

Special Olympics, NCAA Join Forces To 'Engage Athletes'

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