Top
NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar152011

Dove Men+Care Has March Madness Magic With Earvin Johnson Hoops Marketing

By Barry Janoff, Executive Editor

Dove Care+Men has enlisted Magic Johnson to star in ads and also support a trivia contest.March 14, 2011: Earvin "Magic" Johnson is remembered not only for his NBA Hall of Fame career with the Los Angeles Lakers, but also a college career that included the 1978-79 NCAA national championship with Michigan State.

To coincide with the 2011 Men's Division I basketball tournament, NCAA corporate partner Unilever is unveiling a campaign for its Dove Men+Care brand that stars Johnson, Georgetown University head basketball coach John Thompson III and former Duke University point guard Bobby Hurley, who each reveal the "personal milestones that helped them become comfortable in their own skin – on and off the court."

The series, “Journey to Comfort,” will air throughout NCAA March Madness programming, which this season for the first time will be on four networks: CBS and Time Warner division Turner networks TBS, TNT and truTV. They also will run online at Web sites including Dovemencare.com, YouTube and the online properties of the four networks.

The Dove Men+Care campaign will also include the brand's first iAd for iPad, Apple’s mobile advertising platform.

In addition to supporting its alliance with the NCAA, the campaign will feature POP for the entire line of male grooming products from Dove Men+Care, including the launch of a line of Dove Men+Care antiperspirants/deodorants and sensitive clean personal wash.

Johnson, Thompson and Hurley join a roster of other sports stars who have appeared in Dove Men+Care “Journey to Comfort" marketing, including Drew Brees, Albert Pujols, Joe Girardi and Andy Pettitte.
 
“The ‘Journey to Comfort’ stories are about highlighting personal milestones that all men who are comfortable in their own skin can appreciate,” Rob Candelino, marketing director for personal wash U.S. at Unilever, said in a statement. “Our NCAA corporate partnership allows us to utilize NCAA March Madness in a fresh, new way for Dove Men+Care to connect with these men during an event they are already passionate about.”

In his segments, Magic talks about his dad, winning an NCAA championship, playing in the NBA, winning a gold medal in the Olympics and becoming a successful entrepreneur. Thompson and Hurley both reflect on what it was like growing up with legendary coaches as fathers and also establishing their own unique identities.

"Everything that I am as a man I got from my family," says Johnson in  one of his spots. "My father had a trash hauling service. I had to work with him every day in the summertime. Kids would always tease you. 'Oh, there goes the trash man.' But my father was so confident and never even blinked an eye. So it made me stand tall. Because he stood tall." (See the spots here.)

According to Magic, “I believe becoming comfortable with yourself as a man is all about self-confidence. I can really relate to the Dove Men+Care ‘Journey to Comfort’ because it has truly been a journey for me having to find comfort in new roles throughout my life off the basketball court such as becoming an entrepreneur.”

Former Duke University star Bobby Hurley talks about being comfortable in his skin.In addition to the TV, print and online segments, consumers can win a trip to meet Johnson at a game in Los Angeles. Now through April 5, 201, people can play "Trivia Timeout" at  the Dove Men+Care Web site or on their iPad or iPhone. By answering NCAA-themed questions, they will be entered into a sweepstakes dangling the grand prize of a meet-and-greet with Magic, tickets to the 2012 NCAA Men’s Final Four in New Orleans, basketballs autographed by Johnson and other NCAA-related prizes. (Full details here.)

Sample multiple choice questions include: "In 2005's basketball tournament, who beat Chattanooga in the first round, 70-54?" (Wake Forest). And "Which school beat Illinois in the NCAA National Championship, 75-70, in the 2005 NCAA Basketball Tournament?" (North Carolina)

The Dove Men+Care iAd will also include extended stories from Johnson, Thompson and Hurley and a “Game Day Fan Zone,” which enables visitors to access daily game schedules.

Other support during the NCAA tournament action includes game times, team match-ups and fun facts at DoveMenCare on Twitter. The Twitter destination also offers opportunities to win collegiate team merchandise and tickets for movies and sporting events. People can also follow Johnson's Dove Men+Care “Journey to Comfort” during the tournament at his Twitter account.

Back to March Madness 2011

Back to Home Page