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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar152011

Dove Men+Care Has March Madness Magic With Earvin Johnson Hoops Marketing

By Barry Janoff, Executive Editor

Dove Care+Men has enlisted Magic Johnson to star in ads and also support a trivia contest.March 14, 2011: Earvin "Magic" Johnson is remembered not only for his NBA Hall of Fame career with the Los Angeles Lakers, but also a college career that included the 1978-79 NCAA national championship with Michigan State.

To coincide with the 2011 Men's Division I basketball tournament, NCAA corporate partner Unilever is unveiling a campaign for its Dove Men+Care brand that stars Johnson, Georgetown University head basketball coach John Thompson III and former Duke University point guard Bobby Hurley, who each reveal the "personal milestones that helped them become comfortable in their own skin – on and off the court."

The series, “Journey to Comfort,” will air throughout NCAA March Madness programming, which this season for the first time will be on four networks: CBS and Time Warner division Turner networks TBS, TNT and truTV. They also will run online at Web sites including Dovemencare.com, YouTube and the online properties of the four networks.

The Dove Men+Care campaign will also include the brand's first iAd for iPad, Apple’s mobile advertising platform.

In addition to supporting its alliance with the NCAA, the campaign will feature POP for the entire line of male grooming products from Dove Men+Care, including the launch of a line of Dove Men+Care antiperspirants/deodorants and sensitive clean personal wash.

Johnson, Thompson and Hurley join a roster of other sports stars who have appeared in Dove Men+Care “Journey to Comfort" marketing, including Drew Brees, Albert Pujols, Joe Girardi and Andy Pettitte.
 
“The ‘Journey to Comfort’ stories are about highlighting personal milestones that all men who are comfortable in their own skin can appreciate,” Rob Candelino, marketing director for personal wash U.S. at Unilever, said in a statement. “Our NCAA corporate partnership allows us to utilize NCAA March Madness in a fresh, new way for Dove Men+Care to connect with these men during an event they are already passionate about.”

In his segments, Magic talks about his dad, winning an NCAA championship, playing in the NBA, winning a gold medal in the Olympics and becoming a successful entrepreneur. Thompson and Hurley both reflect on what it was like growing up with legendary coaches as fathers and also establishing their own unique identities.

"Everything that I am as a man I got from my family," says Johnson in  one of his spots. "My father had a trash hauling service. I had to work with him every day in the summertime. Kids would always tease you. 'Oh, there goes the trash man.' But my father was so confident and never even blinked an eye. So it made me stand tall. Because he stood tall." (See the spots here.)

According to Magic, “I believe becoming comfortable with yourself as a man is all about self-confidence. I can really relate to the Dove Men+Care ‘Journey to Comfort’ because it has truly been a journey for me having to find comfort in new roles throughout my life off the basketball court such as becoming an entrepreneur.”

Former Duke University star Bobby Hurley talks about being comfortable in his skin.In addition to the TV, print and online segments, consumers can win a trip to meet Johnson at a game in Los Angeles. Now through April 5, 201, people can play "Trivia Timeout" at  the Dove Men+Care Web site or on their iPad or iPhone. By answering NCAA-themed questions, they will be entered into a sweepstakes dangling the grand prize of a meet-and-greet with Magic, tickets to the 2012 NCAA Men’s Final Four in New Orleans, basketballs autographed by Johnson and other NCAA-related prizes. (Full details here.)

Sample multiple choice questions include: "In 2005's basketball tournament, who beat Chattanooga in the first round, 70-54?" (Wake Forest). And "Which school beat Illinois in the NCAA National Championship, 75-70, in the 2005 NCAA Basketball Tournament?" (North Carolina)

The Dove Men+Care iAd will also include extended stories from Johnson, Thompson and Hurley and a “Game Day Fan Zone,” which enables visitors to access daily game schedules.

Other support during the NCAA tournament action includes game times, team match-ups and fun facts at DoveMenCare on Twitter. The Twitter destination also offers opportunities to win collegiate team merchandise and tickets for movies and sporting events. People can also follow Johnson's Dove Men+Care “Journey to Comfort” during the tournament at his Twitter account.

Back to March Madness 2011

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