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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep122013

Dove Men+Care Puts MLB Dads Hunter, Wieters, Sale In Playoff Marketing Mode

By Barry Janoff

September 11, 2013: Dove Men+Care is ramping up a campaign with players from Major League Baseball timed for the end of the 2013 season, the post-season and World Series, but with an eye on the start of the 2014 season.

Players including Torri Hunter (Detroit Tigers), Ben Zobrist (Milwaukee Brewers), Chris Sale (Chicago White Sox) and Matt Wieters (Baltimore Orioles) have filmed a series of videos in which they talk about being dads and why "raising their own teams at home means more than batting and earned run averages."

The effort comes with an Instagram-based promotion in which people are asked to submit father-and-son photos for the chance to win tickets to a game on Opening Day in 2014. (Full details here.)

The promotion runs now through Oct. 30. The MLB post-season begins Oct. 1. The World Series scheduled to begin Oct. 23, with a seven-game series scheduled to end on Oct. 31.

"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" Rob Candelino, GM/vp-marketing for Dove parent company Unilever. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."

According to Dove Men+Care, one video per week will air exclusively online at a dedicated MLB-Dove Web site. An anthem spot features clips from all the videos is expected to air on TV during baseball programming.

Dove Men+Care will also support with social media including Facebook and Twitter.

"It can be hard at times and the travel can be tough," explains Wieters, whose first child was born last September. "It's better when you [play games] at home. Now, when I am home, I don't sit on the couch as much. I want to follow him around and see what he's doing." (See the full spot here.)

In his video, Hunter says, "The four or five months that I'm home during the off-season, I spend every day with my kids. [During that time] I try to pour into them everything that I have [to make up for] the eight months that I'm out . . . .  Baseball is important for a minute. What you have with your children is important for a lifetime."

"It's a lot of work and a lot of time being tired," says Zobrist (pictured with son). "But in the end, it's so worth it."

Dove Men+Care recently unveiled a campaign with tennis icon John McEnroe to support its alliance with the ING NYC Marathon this November. Athletes and coaches featured in previous campaigns include Dwyane Wade, Shaquille O'Neal, Steve Nash, Magic Johnson, Drew Brees, Albert Pujols. Stewart Cink and Davis Love III.

Consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

For Dove Men+Care, Targeting Men Via Athletes Turns Scents Into Dollars

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