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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Mar102019

Dove Men+Care Asks Fans To Change March Madness To March Kindness

NYSJ Sports-Entertainment Business News Service

March 9, 2019:
It’s March, and college basketball Madness is upon us, but a marketing campaign from NCAA partner Unilever brand Dove Men+Care may drive some people wild — it wants fans of such long-time rivals as Duke and North Carolina to play nice.

In a multi-media effort, “Rep the Rivalry,” Dove Men+Care has joined with menswear designer Don C.  to create limited-edition jerseys “that pay homage to the three biggest rivalries in basketball.”

First up is the Duke and North Carolina rivalry. Two additional rivalry jerseys designed by Don C., and inspired by team history, will be dropped this month.
 
Dove Men+Care will also partner with such former college hoops players as former Duke star Jay Williams and UNC standout Antawn Jamison ”to inspire fans everywhere to come together and #ReptheRivalry this season.

Dove Men+Care explains that it “understands rivalries define college basketball fan culture, but they're often seen as divisive . . . rival teams and fans share more than what is initially presumed. In fact, rivalries are created because of evenly matched technical skills, geographical proximity, and shared histories.

“These similarities drive unity between rival teams and fan bases . . . By creating jerseys that unify fans in a clear way, Dove Men+Care aims to celebrate what brings fans together, rather than what keeps them apart,” according to Dove Men+Care.

Via the campaign’s social media effort, people can find information on which rivalries the jerseys represent and drop information on a dedicated Web site or by searching #ReptheRivalry on Facebook, Instagram and Twitter.

According to Williams, who won a NCAA title with Duke in 2001 and is now an ESPN college hoops analyst, ”The energy and passion we all channeled into playing against our opponent knew no bounds.

”Rivalries in sports are what drive us to come back to the courts again and again. It's what we all have in common . . . I hope to see you donning your jersey in celebration of unity this season."

The Men’s Final Four will take place in U.S. Bank Stadium in Minneapolis, April 6 and April 8.

NCAA official corporate champions include AT&T, Capital One and Coca-Cola.

Corporate partners include Buffalo Wild Wings, Buick, Geico, Google Cloud, Infinit, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s Unilever and Wendy’s.

March Madness

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