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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep042014

Ad Blitz Hitz: Doritos Adds Universal Gig To 'Crash The Super Bowl' XLIX Campaign

By Barry Janoff

September 4, 2014: On the first day of the 2014 NFL season, with the Big Game five months away, PepsiCo has unveiled details for the ninth iteration of its Dorito's "Crash the Super Bowl" promotion.

Dorito's is again offering a big money prize to the winner — $1 million — and a trip to the game in the University of Phoenix Stadium, but this time has added a fresh bonus: To work for a full year onsite as a contractor at Universal Pictures.

Although most campaigns never reach this type of longevity, PepsiCo has major reasons to keep it going and to keep reinvigorating it.

Since its introduction in 2007, the campaign has received more than 27,000 consumer-created ad submissions "with contest winners consistently ranking among the most memorable and buzzed-about Super Bowl commercials," according to the company. In total, creators of winning Doritos ads have been awarded "millions of dollars in grand prize money and have gone on to receive commercial work, film deals, Hollywood talent representation and other life-changing experiences."

Last year was the first time the event was open to people from participating countries around the world, resulting in more than 5,400 entries from 30 countries. Ryan Thomas Anderson, a freelance wedding photographer from Scottsdale, Ariz., submitted the winning entry, "Time Machine." He was awarded $1 million and had the opportunity to work with Marvel Studios on the set of  The Avengers: The Age of Ultron.

According to Doritos, this year's winner will have a chance to work with actress Elizabeth Banks, who will be making her directorial debut on Pitch Perfect 2, as well as a variety of other Universal projects,

One other significant perk: The winning "Crash the Super Bowl" spot will air on NBC during Super Bowl XLIX on Feb. 1 before an audience of some 100 million viewers in the U.S. and millions more worldwide before going into regular rotation.

A launch 60-second promo spot proclaims, "For eight years, Doritos' fans have created incredible ads to 'Crash the Super Bowl.' Last year, we went global. This year, we're going Universal. One fan will score a dream job with Universal Pictures and help bring major motion pictures to life. Plus they will win a guaranteed $1 million and see their ad aired during the Super Bowl. It's time to make a bold career move. Turn your dream job into reality. (Full details here.)

The ad emphasizes its message with dramatic Hollywood music played out to scenes from such Universal productions as King Kong, Back to the Future, E.T., Jurassic Park and Fast & Furious. (See the full spot here.)

Initial support includes Internet and such social media destinations as Twitter, Facebook and YouTube.

"The Doritos 'Crash the Super Bowl' contest has a tremendous legacy of engaging bold Doritos fans in the U.S. and the brand is thrilled to bring this renowned program to international markets," Lorraine Chow Hansen, president, Global Snacks Group, for PepsiCo, said in a statement. "This career-launching opportunity for aspiring filmmakers highlights the amazing creativity of Doritos consumers and we know our fans around the world are up to the challenge."

Submissions will be judged by a panel to include Banks, executives from the Doritos brand and ad pros. There will be ten finalist ads, twice as many as last year. The top two will air during the Super Bowl, one selected by fan votes and the other by the Doritos brand.

According to Chow Hansen, "The chance to have their talents showcased during one of the biggest sporting events of the year, win an incredible $1 million prize and work onsite at one of the most renowned movie studios in the world has raised the bar once again for fans to create the ultimate Doritos commercial. We can't wait to see what they deliver."

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