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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep042014

Ad Blitz Hitz: Doritos Adds Universal Gig To 'Crash The Super Bowl' XLIX Campaign

By Barry Janoff

September 4, 2014: On the first day of the 2014 NFL season, with the Big Game five months away, PepsiCo has unveiled details for the ninth iteration of its Dorito's "Crash the Super Bowl" promotion.

Dorito's is again offering a big money prize to the winner — $1 million — and a trip to the game in the University of Phoenix Stadium, but this time has added a fresh bonus: To work for a full year onsite as a contractor at Universal Pictures.

Although most campaigns never reach this type of longevity, PepsiCo has major reasons to keep it going and to keep reinvigorating it.

Since its introduction in 2007, the campaign has received more than 27,000 consumer-created ad submissions "with contest winners consistently ranking among the most memorable and buzzed-about Super Bowl commercials," according to the company. In total, creators of winning Doritos ads have been awarded "millions of dollars in grand prize money and have gone on to receive commercial work, film deals, Hollywood talent representation and other life-changing experiences."

Last year was the first time the event was open to people from participating countries around the world, resulting in more than 5,400 entries from 30 countries. Ryan Thomas Anderson, a freelance wedding photographer from Scottsdale, Ariz., submitted the winning entry, "Time Machine." He was awarded $1 million and had the opportunity to work with Marvel Studios on the set of  The Avengers: The Age of Ultron.

According to Doritos, this year's winner will have a chance to work with actress Elizabeth Banks, who will be making her directorial debut on Pitch Perfect 2, as well as a variety of other Universal projects,

One other significant perk: The winning "Crash the Super Bowl" spot will air on NBC during Super Bowl XLIX on Feb. 1 before an audience of some 100 million viewers in the U.S. and millions more worldwide before going into regular rotation.

A launch 60-second promo spot proclaims, "For eight years, Doritos' fans have created incredible ads to 'Crash the Super Bowl.' Last year, we went global. This year, we're going Universal. One fan will score a dream job with Universal Pictures and help bring major motion pictures to life. Plus they will win a guaranteed $1 million and see their ad aired during the Super Bowl. It's time to make a bold career move. Turn your dream job into reality. (Full details here.)

The ad emphasizes its message with dramatic Hollywood music played out to scenes from such Universal productions as King Kong, Back to the Future, E.T., Jurassic Park and Fast & Furious. (See the full spot here.)

Initial support includes Internet and such social media destinations as Twitter, Facebook and YouTube.

"The Doritos 'Crash the Super Bowl' contest has a tremendous legacy of engaging bold Doritos fans in the U.S. and the brand is thrilled to bring this renowned program to international markets," Lorraine Chow Hansen, president, Global Snacks Group, for PepsiCo, said in a statement. "This career-launching opportunity for aspiring filmmakers highlights the amazing creativity of Doritos consumers and we know our fans around the world are up to the challenge."

Submissions will be judged by a panel to include Banks, executives from the Doritos brand and ad pros. There will be ten finalist ads, twice as many as last year. The top two will air during the Super Bowl, one selected by fan votes and the other by the Doritos brand.

According to Chow Hansen, "The chance to have their talents showcased during one of the biggest sporting events of the year, win an incredible $1 million prize and work onsite at one of the most renowned movie studios in the world has raised the bar once again for fans to create the ultimate Doritos commercial. We can't wait to see what they deliver."

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