By Barry Janoff
January 5, 2015: After culling through some 4,900 submissions, Doritos has found its Top Ten consumer-generated commercials, two of which will air on NBC during Super Bowl XLIX on Feb. 1.
One spot will be selected by votes from consumers, the other by Doritos, a division of PepsiCo's Frito-Lay North America.
Doritos' "Crash the Super Bowl" effort, which has been running since 2006, will award the creator(s) of the spot receiving the most votes from consumers "a guaranteed $1 million grand prize" and the opportunity "to work as a contractor for a full year onsite at Universal Pictures in Hollywood."
The runner-up whose ad airs, but does not receive the most fan votes, will win $50,000, according to Doritos.
"Doritos fans are among the most talented and creative individuals out there — they've blown us away each year for nearly a decade," Ram Krishnan, svp and CMO for Frito-Lay North America, said in a statement. "This year's contest is no exception and proves once again that amazing content can come from anywhere. The competition is just heating up — we're excited to find out which finalist ad the world rallies around and selects as this year's grand prize winner."
Doritos said it received "nearly 4,900 submissions representing 29 countries."
The first "Crash the Super Bowl" spots ran during Super Bowl XLI. Last year's winners were "Time Machine" and "The Cowboy Kid," which aired during Super Bowl XLVIII and are still in rotation.
People are being directed to a dedicated Web site to vote now through Jan. 28. (www.doritos.com)
The ten "Crash the Super Bowl" finalist ads (in alphabetical order by finalist last name) are:
* "Doritos Angler" by James Bedford, UK
• "Baby's First Word" by Travis Braun, USA
• "Selfish Sneezers" by Devon Ferguson, Canada
• "The Lemonade Stand" by David Horowitz, USA
• "Trouble in the Back Seat" by Jason Johnson, USA
• "Mis-Spelling Bee" by Brian Kleinschmidt, USA
• "What Could Go Wrong?" by Alex Pepper, USA
• "Doritos Manchild" by Armand de Saint-Salvy, Australia
• "When Pigs Fly" by Graham Talbot, Canada
• "Middle Seat" by Scott Zabielski, USA (pictured above)
Back to Super Bowl 49
Back to Home Page