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POLL POSITION
What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in World Series (1)

Wednesday
Sep272017

Korea-based Doosan Signs Alliance With MLB Seeking U.S. Growth, Awareness

By Barry Janoff

September 27, 2017: Doosan Group, an infrastructure support business company based in Seoul, South Korea, but with multibillion dollar businesses in the U.S., has signed a multi-year deal to become an official partner with MLB.

The alliance, which runs through the 2020 season, includes naming Doosan as the first presenting sponsor in American League Division Series history.

The pact, intended to raise awareness for Doosan among U.S. consumers and business people, will be supported by multi-media marketing, starting with TV spots to run during the AL and NL wild card games and then through the post-season.

Financial terms were not disclosed.

Earlier this month, in what it saw as a major move to reach "millions of baseball fans," outdoor and camping retailer Camping World signed a multi-year, multi-platform deal with MLB, which named Camping World as MLB’s first presenting partner for the American League Championship Series and National League Championship Series.

MLB has not as yet named a presenting partner for the National League Division Series, but that is expected to happen.

MLB does not as yet have a presenting sponsor for the World Series.

Whether it will or not? MLB said it "can't confirm or deny."

"We’re very proud that Doosan, a great company with a rich history and a global footprint, has chosen MLB as a partner to continue growing their business here in the U.S.," Noah Garden, MLB evp-business, said in a statement. "It’s going to be another exciting post-season this year and we’re looking forward to having Doosan be a big part of it."

Doosan said its U.S. subsidiaries account for $3 billion in annual revenue and have approximately 4,000 employees in the areas of construction equipment, logistics equipment and energy.

According to MLB, as an official partner, Doosan would "receive significant brand exposure across national broadcast and MLB-owned channels throughout the 2017 post-season and upcoming seasons."

Beginning with the 2017 wild card games, Doosan TV spots and branding would air across broadcast and digital platforms including Fox, FS1, MLB Network and MLB.com.

A spot running on Doosan’s YouTube Channel for its construction company shows heavy equipment performing synchronized moves to a jazz beat, with employees wearing baseball jerseys and caps.

MLB and Doosan said they would also create custom features for MLB Network and league digital channels "showcasing how teamwork leads to winning results."

In addition, Doosan said it would give people “exclusive access to select ALDS batting practices and press conferences in real-time via Facebook Live.”

Beginning in 2018 and running through 2020, Doosan media buys would include regular-season games and such MLB jewel events as the All-Star Game, post-season and World Series.

According to Rich Goldsbury, president for Doosan Bobcat in North America and Oceania, "We are honored to be an official partner of MLB and to collaborate with our league partners to share the Doosan story and create content for baseball fans across the globe.

"We are the fastest growing infrastructure support business in the world and our partnership with a marquee property like MLB allows us to further grow our winning Doosan brand in the critical U.S. market," said Goldsbury.

Doosan’s U.S. subsidiaries include Doosan Bobcat, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services and Doosan GridTech.

MLB Pitches Marketing Tent With Camping World

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