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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep272017

Korea-based Doosan Signs Alliance With MLB Seeking U.S. Growth, Awareness

By Barry Janoff

September 27, 2017: Doosan Group, an infrastructure support business company based in Seoul, South Korea, but with multibillion dollar businesses in the U.S., has signed a multi-year deal to become an official partner with MLB.

The alliance, which runs through the 2020 season, includes naming Doosan as the first presenting sponsor in American League Division Series history.

The pact, intended to raise awareness for Doosan among U.S. consumers and business people, will be supported by multi-media marketing, starting with TV spots to run during the AL and NL wild card games and then through the post-season.

Financial terms were not disclosed.

Earlier this month, in what it saw as a major move to reach "millions of baseball fans," outdoor and camping retailer Camping World signed a multi-year, multi-platform deal with MLB, which named Camping World as MLB’s first presenting partner for the American League Championship Series and National League Championship Series.

MLB has not as yet named a presenting partner for the National League Division Series, but that is expected to happen.

MLB does not as yet have a presenting sponsor for the World Series.

Whether it will or not? MLB said it "can't confirm or deny."

"We’re very proud that Doosan, a great company with a rich history and a global footprint, has chosen MLB as a partner to continue growing their business here in the U.S.," Noah Garden, MLB evp-business, said in a statement. "It’s going to be another exciting post-season this year and we’re looking forward to having Doosan be a big part of it."

Doosan said its U.S. subsidiaries account for $3 billion in annual revenue and have approximately 4,000 employees in the areas of construction equipment, logistics equipment and energy.

According to MLB, as an official partner, Doosan would "receive significant brand exposure across national broadcast and MLB-owned channels throughout the 2017 post-season and upcoming seasons."

Beginning with the 2017 wild card games, Doosan TV spots and branding would air across broadcast and digital platforms including Fox, FS1, MLB Network and MLB.com.

A spot running on Doosan’s YouTube Channel for its construction company shows heavy equipment performing synchronized moves to a jazz beat, with employees wearing baseball jerseys and caps.

MLB and Doosan said they would also create custom features for MLB Network and league digital channels "showcasing how teamwork leads to winning results."

In addition, Doosan said it would give people “exclusive access to select ALDS batting practices and press conferences in real-time via Facebook Live.”

Beginning in 2018 and running through 2020, Doosan media buys would include regular-season games and such MLB jewel events as the All-Star Game, post-season and World Series.

According to Rich Goldsbury, president for Doosan Bobcat in North America and Oceania, "We are honored to be an official partner of MLB and to collaborate with our league partners to share the Doosan story and create content for baseball fans across the globe.

"We are the fastest growing infrastructure support business in the world and our partnership with a marquee property like MLB allows us to further grow our winning Doosan brand in the critical U.S. market," said Goldsbury.

Doosan’s U.S. subsidiaries include Doosan Bobcat, Doosan Industrial Vehicle, Doosan Fuel Cell, Doosan Turbomachinery Services and Doosan GridTech.

MLB Pitches Marketing Tent With Camping World

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