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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar112011

A Pizza The Pie: Domino's Delivers Marketing As Official NCAA Partner

By Barry Janoff, Executive Editor

March 10, 2011: In 2011, the NCAA Men's Division I basketball tournament has expanded from 64 to 68 teams and will get much broader network and digital coverage due to a first-year alliance between CBS and Time Warner division Turner Sports, which formed an alliance and signed a 14-year, $10.8 billion deal with the NCAA for exclusive coverage.

This expansion has also hit corporate America. Domino's Pizza said it has signed a multi-year partnership to become the “official pizza of the NCAA” and several of its 23 national championships. Domino's is the third company to join the NCAA's corporate marketing roster in 2011, along with Infiniti and Unilever.

According to the Ann Arbor, Mich.-based pizza company, this is the first time Domino’s has partnered nationally with collegiate athletics, and the first national sports marketing sponsorship for the company since 2007. Domino’s said the alliance would be anchored by an alliance with NCAA corporate partner Coca-Cola, which is the “official fan refreshment of the NCAA." Terms of the deal were not disclosed.

Other NCAA corporate partners are AT&T, and Capital One (corporate champions); Enterprise, The Hartford, LG Electronics, Lowe's, Kraft Foods' Planters, Hershey's Reese's and UPS.

State Farm this past February decided not to renew its sponsorship deal with the NCAA.

“We are very proud to be the ‘official pizza of the NCAA,’ and look forward to a terrific opportunity to connect our brand with national and local platforms showcasing our country’s finest student athletes,” Russell Weiner, CMO for Domino’s Pizza, said in a statement. “Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common, and we are excited to bring these traits to life through this partnership.”

The three-week period of March Madness is one of the best-selling pizza segments of the year, according to industry analysts.

In addition to the men's basketball tournament and Final Four, Domino’s will have rights to such NCAA events as the women’s basketball Final Four, men’s hockey Frozen Four and the men’s and women's College World Series.

“Coca-Cola’s involvement with the NCAA and our championships has brought a tremendous amount of positive exposure to our long-standing partnership,” Peter Davis, NCAA director of corporate alliances, said in a statement. “With this announcement as the ‘Official Pizza of the NCAA,’ we welcome Domino’s Pizza to our NCAA championships, and we are excited to see the energy with this new relationship.”

"Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common."

According to Will Funk, svp-NCAA partnerships and branded programming within Turner Sports ad sales, "We're excited to have Domino's as an NCAA marketing partner, and look forward to their NCAA activation in conjunction with Coke,” says

Domino's which celebrated its 50th anniversary last year, has more than 9,000 locations worldwide.

Under terms of their new NCAA deal, Turner Sports and CBS Sports negotiate the NCAA’s corporate champion and corporate partner agreements.

Back to March Madness 2011

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