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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar112011

A Pizza The Pie: Domino's Delivers Marketing As Official NCAA Partner

By Barry Janoff, Executive Editor

March 10, 2011: In 2011, the NCAA Men's Division I basketball tournament has expanded from 64 to 68 teams and will get much broader network and digital coverage due to a first-year alliance between CBS and Time Warner division Turner Sports, which formed an alliance and signed a 14-year, $10.8 billion deal with the NCAA for exclusive coverage.

This expansion has also hit corporate America. Domino's Pizza said it has signed a multi-year partnership to become the “official pizza of the NCAA” and several of its 23 national championships. Domino's is the third company to join the NCAA's corporate marketing roster in 2011, along with Infiniti and Unilever.

According to the Ann Arbor, Mich.-based pizza company, this is the first time Domino’s has partnered nationally with collegiate athletics, and the first national sports marketing sponsorship for the company since 2007. Domino’s said the alliance would be anchored by an alliance with NCAA corporate partner Coca-Cola, which is the “official fan refreshment of the NCAA." Terms of the deal were not disclosed.

Other NCAA corporate partners are AT&T, and Capital One (corporate champions); Enterprise, The Hartford, LG Electronics, Lowe's, Kraft Foods' Planters, Hershey's Reese's and UPS.

State Farm this past February decided not to renew its sponsorship deal with the NCAA.

“We are very proud to be the ‘official pizza of the NCAA,’ and look forward to a terrific opportunity to connect our brand with national and local platforms showcasing our country’s finest student athletes,” Russell Weiner, CMO for Domino’s Pizza, said in a statement. “Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common, and we are excited to bring these traits to life through this partnership.”

The three-week period of March Madness is one of the best-selling pizza segments of the year, according to industry analysts.

In addition to the men's basketball tournament and Final Four, Domino’s will have rights to such NCAA events as the women’s basketball Final Four, men’s hockey Frozen Four and the men’s and women's College World Series.

“Coca-Cola’s involvement with the NCAA and our championships has brought a tremendous amount of positive exposure to our long-standing partnership,” Peter Davis, NCAA director of corporate alliances, said in a statement. “With this announcement as the ‘Official Pizza of the NCAA,’ we welcome Domino’s Pizza to our NCAA championships, and we are excited to see the energy with this new relationship.”

"Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common."

According to Will Funk, svp-NCAA partnerships and branded programming within Turner Sports ad sales, "We're excited to have Domino's as an NCAA marketing partner, and look forward to their NCAA activation in conjunction with Coke,” says

Domino's which celebrated its 50th anniversary last year, has more than 9,000 locations worldwide.

Under terms of their new NCAA deal, Turner Sports and CBS Sports negotiate the NCAA’s corporate champion and corporate partner agreements.

Back to March Madness 2011

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