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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May182011

Do Athletes Lack Firepower In Marketing, Endorsements . . . Popularity?

By Barry Janoff, Executive Editor

LeBron JamesMay 18, 2011: Lady Gaga may be the "World’s Most Powerful Celebrity" based on Forbes Magazine's 2011 Celebrity 100 list, but Tiger Woods, despite all of his on- and off-the course challenges, remains the most powerful sports figure, according to the magazine.

What that says about the power of athletes as marketing and endorsement stars, and their popularity among fans and consumers, is open to interpretation.

There are two athletes in the top ten — Woods at No. 6 and LeBron James of the Miami Heat at No. 10. However, in the world of celebrity versus sports power, there were only 19 athletes among the top 100.

And the top female athlete on the list, Maria Sharapova, doesn't even turn up until No. 80.

Lady Gaga replaced Oprah Winfrey, who held the top spot four times. According to Forbes, "Lady Gaga tops our power list not just because of her $90 million in earnings, but also because of her 32 million Facebook fans and 10 million Twitter followers, who helped move 1 million copies of her hit single, “Born This Way,” in just five days."

The earnings power of The Celebrity 100 dropped slightly in 2011, with this year’s stars having earned a collective $4.5 billion during the past year, down from $4.7 billion in 2010, per Forbes.

This list is based on five factors: Money Rank, TV/Radio Rank, Press Rank, Web Rank and Social Rank. It does not break down income by salary, winnings and endorsements.

Forbes said the 19 athletes on the list this year earned a combined $647 million.

Of the 19, two are from golf, five are from tennis, two from the NFL, four from the NBA,  only Danica Patrick from auto racing, three from soccer and two from MLB, Alex Rodriguez and Derek Jeter, both members of the New York Yankees.

Woods' total income was put at $75 million by Forbes. About $60 million of that last year was from endorsements, accordin to industy analysts, which also puts him atop all athletes. However, his marketing power has dropped significantly since November 2009 following his one-car accident and ensuring personal problems.

Woods has lost about $40 million in annual endorsements since then. He has not won a golf tournament since 2009.

James earns about $35 million from endorsements, tops among all NBA players.

Danica Patrick, the only race driver on Forbes' Top 100 list.There are just nine athletes in Forbes' top 50 — with Kobe Bryant at No. 14, Roger Federer at No. 25, David Beckham and Phil Mickelson tied at No. 35, Ronaldo at No. 43, Rafael Nadal at No. 46 and Alex Rodriguez at No. 49.

James' teammate, Dwyane Wade, comes in at No. 57. The Orlando Magic's Dwight Howard is in at No. 59.

Tom Brady at No. 55 beats out his wife, model Gisele Bündchen at No. 60.

Also among athletes on the list: Lionel Messi at No. 62, Derek Jeter No. 69, Peyton Manning No. 72, Sharapova No. 80, Serena Williams No. 84, Venus Williams No. 86 and Danica Patrick at No. 96.

There were no male race drivers on the list despite the success and popularity of Jimmie Johnson and Dale Earnhardt Jr., among others from Nascar.

Among those from sports who fell completely out of the top 100 list of 2010 are Michael Jordan (No. 20 in 2010), Floyd Mayweather (No. 31), Shaquille O'Neal (No. 52), Manny Pacquiao No. 55) and Lance Armstrong (No. 65).

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