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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan112017

In New Campaign, Djokovic Talks Federer, Nadal, Murray Before Australian Open

By Barry Janoff

January 11, 2017: If it’s January it means that the first tennis Grand Slam of the year is approaching, and it also means that Novak Djokovic will get a lot of air time prior to competing in the Australian Open (Jan. 16-29) in Melbourne.

Djokovic this week has unveiled with Jacob's Creek, "Who Makes You," a series of spots described as “giving tennis fans a rare glimpse into the life of the international tennis champion.”

Djokovic, ranked No. 2 in the world (behind Andy Murray) and not No. 1 for the first time since July 2014, is using the series to share “some of the most significant people that have contributed to his journey.

That includes his brother, Marko Djokovic; his wife, Jelena Djokovic; and his most ardent opponents, Roger Federer, Rafael Nadal and Murray.

"We all have people in our lives who make us who we are," Djokovic said in a statement. "Strength, both physical and mental and the perseverance needed to push on when others give up, comes from the people, places and passions that we come across on our journeys.

"Working with Jacob's Creek gives me the chance to highlight the special people in my life and how they've guided my story."

Djokovic, whose marketing partners also include Uniqlo, adidas, Seiko and ANZ, has been appearing in up-close and personal spots for Jacob’s Creek for the past two Australian Opens under the umbrella "Made By" campaign.

Support includes Internet, social media and on-site activation at the Open.

Jacob’s Creek is an official partner with the Australian Open, along with such brands as Kia, ANZ, IBM, Coca-Cola, Emeritus, MasterCard, Toshiba and Rolex.

In "Who Makes You," Djokovic says, "What made me the player I am today? Of course, there’s training, mental strength, physical strength and the willingness to persevere when all others give up. But the real question isn’t what make me but who. We all have people in our lives who make us what we are," followed by shots of his brother and wife.

In "Opponents," Djokovic offers, "I don’t think I would be as good as I am today if I did not have the competition as strong as I’ve had in my biggest rivalries. Federer, Nadal and Murray are players who have specifically contributed to my growth and success.

"They made me improve, get better, understand what I needed to do to be on top."

According to Derek Oliver, global marketing director for Jacob's Creek, "Jacob's Creek celebrates authenticity, a quality that Novak embodies. The new films capture some extraordinary moments between Novak and the people who have influenced him."

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