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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov182009

Mike Ditka Fronts Philip Norelco's 'Big Game' (AKA Super Bowl) Trivia Campaign

November 18, 2009: Philips Norelco is not an official partner of the NFL — rival Gillette via Procter & Gamble covers the personal grooming area — so the company is doing a wildcat move to snare a little of the Super Bowl aura by teaming with former NFL player and head coach Mike Ditka. As with all companies not officially affiliated with the NFL, Philips Norelco cannot use league marks, logos, photos or symbols, and can't even mention the term Super Bowl. Instead, the company has created the "Ultimate Football Weekend" contest, sending consumers to Miami from Feb. 4-8 to coincide with Super Bowl XLIV.

Ditka, currently an NFL TV analyst, entrepreneur and businessman, already was scheduled to be in Miami as part of Gridiron Greats, an organization that benefits retired NFL players who need assistance.

The Philips Norelco campaign is anchored by a football trivia competition running now through January. Each week, a new set of seven trivia questions will be posted at NorelcoMVP.com. Visitors who correctly answer every question will automatically be eligible to be selected as one of eight finalists. (Full details here.)

Support includes print in ESPN the Magazine, Sports Illustrated and elsewhere; radio and Internet.

The Philips Norelco Trivia Bowl finals will take place at ESPN Zone in New York on Jan. 13, 2010. The event will be hosted by Ditka and emceed by Mike Greenberg of ESPN's "Mike & Mike in the Morning." The grand prize winner and a guest will be flown to Miami for the Ultimate Football Weekend. The package also includes the ESPN Next Party, a complete football entertainment package and cash prize of $1,000. Howver, tickets to the Super Bowl itself are not mentioned as being among the winnings. Other prizes include Philips' grooming and electronics products, ESPN.com Insider subscriptions and pro football merchandise.

Questions during the opening rounds at the Web site include "Which NFL team originally drafted quarterback John Elway?" and "What year did Paul Tagliabue become NFL commissioner?"

"Philips Norelco knows that our most valuable players are our consumers and we want to engage with them in an environment they enjoy — football," Jacopo D'Alessandris, vp-marketing North America, Philips Consumer Lifestyle, said in a statement. "The Philips Norelco Trivia Bowl is a fun and challenging way for our consumers to get in the game and ultimately offer one lucky football fan the football experience of a lifetime."

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