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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov182009

Mike Ditka Fronts Philip Norelco's 'Big Game' (AKA Super Bowl) Trivia Campaign

November 18, 2009: Philips Norelco is not an official partner of the NFL — rival Gillette via Procter & Gamble covers the personal grooming area — so the company is doing a wildcat move to snare a little of the Super Bowl aura by teaming with former NFL player and head coach Mike Ditka. As with all companies not officially affiliated with the NFL, Philips Norelco cannot use league marks, logos, photos or symbols, and can't even mention the term Super Bowl. Instead, the company has created the "Ultimate Football Weekend" contest, sending consumers to Miami from Feb. 4-8 to coincide with Super Bowl XLIV.

Ditka, currently an NFL TV analyst, entrepreneur and businessman, already was scheduled to be in Miami as part of Gridiron Greats, an organization that benefits retired NFL players who need assistance.

The Philips Norelco campaign is anchored by a football trivia competition running now through January. Each week, a new set of seven trivia questions will be posted at NorelcoMVP.com. Visitors who correctly answer every question will automatically be eligible to be selected as one of eight finalists. (Full details here.)

Support includes print in ESPN the Magazine, Sports Illustrated and elsewhere; radio and Internet.

The Philips Norelco Trivia Bowl finals will take place at ESPN Zone in New York on Jan. 13, 2010. The event will be hosted by Ditka and emceed by Mike Greenberg of ESPN's "Mike & Mike in the Morning." The grand prize winner and a guest will be flown to Miami for the Ultimate Football Weekend. The package also includes the ESPN Next Party, a complete football entertainment package and cash prize of $1,000. Howver, tickets to the Super Bowl itself are not mentioned as being among the winnings. Other prizes include Philips' grooming and electronics products, ESPN.com Insider subscriptions and pro football merchandise.

Questions during the opening rounds at the Web site include "Which NFL team originally drafted quarterback John Elway?" and "What year did Paul Tagliabue become NFL commissioner?"

"Philips Norelco knows that our most valuable players are our consumers and we want to engage with them in an environment they enjoy — football," Jacopo D'Alessandris, vp-marketing North America, Philips Consumer Lifestyle, said in a statement. "The Philips Norelco Trivia Bowl is a fun and challenging way for our consumers to get in the game and ultimately offer one lucky football fan the football experience of a lifetime."

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