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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May082018

Disney, UFC Sign $750M Pact For 'UFC on ESPN+ Fight Night,' Other Exclusive Content

NYSJ Sports-Entertainment Business News Service

May 8, 2018:
Calling it “a home run for ESPN and UFC,” Walt Disney Co. and the MMA circuit have signed a five-year media rights agreement for exclusive live UFC content on ESPN+, as well as across a variety of ESPN TV, social and digital platforms.

This is the first rights and distribution agreement between the two companies.

Financial terms were not shared, but the value was estimated at $750 million by industry analysts.

Programming, to begin January 2019, will be in English and Spanish.

Each event will be branded UFC on ESPN+ Fight Night and have a full card of 12 UFC bouts.

“UFC has always done deals with the right partners at the right time and this one is no exception,” Dana White, president for UFC, said in a statement. “This deal is a home run for ESPN and UFC.

“I couldn’t be more excited to partner with The Walt Disney Company and ESPN on an agreement that will continue to grow our sport. We will now have the ability to deliver fights to our young fan base wherever they are and whenever they want it,” said White.

UFC said it has the youngest fan base among major U.S. sports properties, with a median age of 39, and also comprises a much higher concentration of millennials than its peers, with 41% in the adult 18-34 demographic.

According to Kevin Mayer, chairman, direct-to-consumer and international for the Walt Disney Co., “One of our goals for ESPN+ is to bring sports fans of all genres content they love and are passionate about, and this agreement with UFC is illustrative of exactly that.

“We look forward to providing UFC’s enthusiastic, growing fan base with a wide array of live events and building a lasting relationship with the industry leader in mixed martial arts.”

In addition to live, exclusive events, the lineup of UFC content available to ESPN+ subscribers is scheduled to include exclusive pre- and post-event shows for all 15 UFC on ESPN+ Fight Nights; UFC-branded content, including “UFC Countdown” shows, press conferences, weigh-ins and pre-and post-shows; exclusive, new seasons of Dana White’s Contender Series (beginning June 2019).

Also available will be non-exclusive access to UFC’s full archive of programming, including historic events, classic bouts and original programming.

ESPN said it would offer a variety of UFC content across ESPN linear and digital platforms, including an exclusive, 30-minute special previewing upcoming bouts and breaking down match-ups leading up to each UFC PPV; hundreds of hours of UFC library programming on linear networks; and re-airs of current UFC PPV events.

“UFC is a premier global sports property with legions of incredibly avid fans,” Jimmy Pitaro, ESPN President and co-chairman, Disney Media Networks said in a statement.

“We are excited to be able to bring their world-class events and content to ESPN+ and the ESPN networks.  This agreement shows the commitment we have to delivering fans the very best across our entire platform.”

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