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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jun202017

All Ears: Disney Expands NBA Alliance With Orlando Magic Jersey Logo Deal

By Barry Janoff

June 20, 2017: Stating that "magic has always been a key strand of our DNA," Walt Disney today unveiled a deal with the Orlando Magic that would place a Disney logo on the front of player jerseys beginning this coming season.

Orlando becomes the NBA eighth team to sign a jersey patch deal, all under three-year test guidelines voted on by the league's Board of Governors last year.

Although financial terms were not disclosed, it falls into the $5-$8 million three-year deals recently signed by other NBA teams, according to industry analysts.

The Disney-Magic alliance comes with cross-channel marketing, promotions and activation.

As part of the multi-year agreement, Disney, which has had an alliance with the Magic, said it would expand its Walt Disney World Resort presence in the team’s home arena, Amway Center, by adding a special seating and hospitality area that may be used for annual pass-holder upgrades during select Orlando Magic home games.

In addition, Disney-branded Orlando Magic jerseys would be available for purchase at the Amway Center.

Promo photos show Magic forward Aaron Gordon dunking over Mickey Mouse, with the Magic Castle as a backdrop.

"At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” George Kalogridis, president for Walt Disney World Resort., said in a statement. "This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports."

When the NBA approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

Most of the deals unveiled to date have been in the $5-$8 million range annually.

However, a recent deal signed between the Cleveland Cavaliers and Goodyear could top $10 million, according to industry analysts.

The NBA champion Golden State Warriors, which have not yet signed a jersey patch deal, were said to be asking $15-$20 million.

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

The NBA now has eight teams with jersey patch deals, including the Minnesota Timberwolves, which signed a jersey patch deal with FitBit today.

"This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations."

Disney said that since becoming a Champion of the Community sponsor with the Magic in 2010, they been working with the Magic on “outreach initiatives that benefit the local community and make Central Florida a better place to live, work and play.”

Disney and the Magic said the uniform sponsorship "strengthens the relationship . . . and will connect both fan bases, provide shared marketing opportunities and cement Central Florida’s reputation as a global sports destination."

According to Alex Martins, CEO for the Magic, "With Orlando as our hometown, magic has always been a key strand of our DNA. This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando."

NBA Jersey Logo Deals (Estimated Annual Payment)

• Boston Celtics and GE $8M
• Brooklyn Nets and software company Infor, $4-$6M
• Cleveland Cavaliers and Goodyear $10M+
* Minnesota Timberwolves and FitBit $4-$5M
• Orlando Magic and Disney World $4-$5M
• Philadelphia 76ers and StubHub $5M
• Sacramento Kings and Blue Diamond $5M
• Utah Jazz and research software company Qualtrics $4M

LeBron’s Cavaliers, Goodyear See Global Exposure With Jersey Patch Deal

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