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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug262010

Discover Now BMOC With Title Sponsorship Of Orange Bowl, '13 BCS Championship

August 26, 2010: Discover Financial Services is giving it that new college try, signing a deal with the Orange Bowl Committee and ESPN to become title sponsor of the Orange Bowl games and the 2013 Bowl Championship Series national championship college football game.

Financial terms of the deal, which runs from 2011-2014, were not revealed. Discover replaces FedEx, which opted out the alliance earlier this year after having been naming rights partner for 21 years.

The game, first played in 1935, will be known as the Discover Orange Bowl and the 2013 title game to be hosted by the Orange Bowl in South Florida at Sun Life Stadium will be named the 2013 Discover BCS National Championship Game. Under the partnership, Discover will also be the official card of the Orange Bowl and the Bowl Championship Series.

Discover is expected to support with on-air TV and other national marketing, and will get signage within Sun Life Stadium. Additional support is anticipated to include print and Internet. Discover also has college football partnerships with Notre Dame football on NBC and the Big Ten Network. The four-year deal also includes the multi-media integration of Discover as part of ESPN’s season-long college football coverage and marketing.

ESPN will air the game and was involved in selling naming rights for the BSC college football games. ESPN will replace Fox as the network for the Discover Orange Bowl, Allstate Sugar Bowl, Tostitos Fiesta Bowl and BCS Allstate National Championship games. Allstate is title sponsor of the BCS title games in both 2011 and 2012.

"Their season-long, multi-media engagement, culminating with the Discover Orange Bowl, will provide a platform from which they can create a truly impactful experience for fans and unique rewards for their cardmembers."

The Orange Bowl Festival attracts thousands of visitors to the South Florida community and brought nearly $200 million in economic impact during the 2008-09 season, when the Orange Bowl Committee hosted both the Orange Bowl and BCS National Championship, according to the Orange Bowl Committee.

“Discover is passionate about college football and committed to activating their Orange Bowl sponsorship in a meaningful way," Ed Erhardt, president for ESPN customer marketing and sales, said in a statement. Their season-long, multi-media engagement, culminating with the Discover Orange Bowl, will provide a platform from which they can create a truly impactful experience for fans and unique rewards for their cardmembers. We look forward to growing this relationship between ESPN, Discover and the Orange Bowl in the coming years.”

According to Harit Talwar, president of U.S. Cards for Discover, “We are very excited to partner with the Orange Bowl and college football on ESPN. Our cardmembers are very passionate about college football. As title sponsor of the Orange Bowl, Discover will be rewarding our cardmembers all year long with exclusive benefits, including ticket offers and unique experiences at the Discover Orange Bowl. It’s a great way to show how it pays to Discover.”

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