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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep282017

Dick’s Teams With Pop Warner As Official Sporting Goods Retailer, Tech Partner

By Barry Janoff

September 28, 2017: Pop Warner Little Scholars, the nation’s oldest youth football, cheer and dance organization, has signed a deal with Dick’s Sporting Goods, naming the national sporting goods retailer as an official partner and sponsor for the organization.

Under terms of the alliance, Dick’s Sporting Goods becomes the official sporting goods retailer, football uniform provider, league registration provider, national data center provider and official technology provider for Pop Warner and its teams, squads and participants, with access to Dick’s Team Sports HQ.

In addition, Dick’s becomes a participating sponsor for the Pop Warner Regional Championships, Pop Warner Super Bowl and the National Cheer & Dance Championships.

Financial terms of the alliance were not released.

"We’re very proud to partner with what we consider one of the most iconic and trusted brands in sports," Jon Butler, executive director for Pop Warner Little Scholars, said in a statement. "Our relationship with Dick’s  will benefit Pop Warner members in so many ways, from uniforms and equipment to registrations and communications.

"Strategic relationships with respected brands like Dick’s are critical in our commitment to providing young people with the very best experiences in youth sports," said Butler.

Other Pop Warner partners include Under Armour, Gatorade, Riddell, Wilson Sporting Goods (official provider of footballs), Rebel Athletic (official cheer uniform supplier), Panini, USA Football and Infinity.

With the intention of enhancing and expanding Pop Warner’s tech capabilities, the new alliance would provide the organization with access to Dick’s Team Sports HQ, described as "an all-in-one digital platform that serves more than four million youth athletes, coaches and fans."

Dick’s Team Sports HQ already has partnerships including Little League Baseball and Softball, PONY Baseball and Softball, American Youth Soccer Assn. and the Soccer Association for Youth.

Among other capabilites, Dick’s said that Pop Warner teams and associations nationwide will be able to "create smart, personalized web sites with online registration, order custom uniforms and FanWear and access donations and sponsorships."

According to Ed Plummer, svp-Dick’s Team Sports HQ, “We’re excited to enter into a new partnership with Pop Warner and welcome them into the Dick’s Team Sports HQ family of youth sports partners."

Pop Warner Little Scholars was founded in 1929 and is headquartered in Langhorne, Pa.

The 2017 Pop Warner Super Bowl is scheduled for Dec. 2-9 in the ESPN Wide World of Sports Complex in Orlando.

Dick’s Sporting Goods is a Fortune 500 company headquartered in Pittsburgh with more than 600 locations nationwide.

Dick’s Sporting Goods is also an official partner with the U.S. Olympic Committee and Team America.

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