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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec082010

Veteran Marketing Exec Howard Schacter Named President Of DiGennero

Howard SchacterBy Barry Janoff, Executive Editor

December 8, 2010: Veteran sports, entertainment and retail marketing executive Howard Schacter has been named president of DiGennaro Communications, New York, effective immediately. Schacter joined DGC as managing director earlier this year, a position he held in addition to overseeing his own marketing and management consulting firm.

DGC is among the most active business-to-business communications agencies in the nation, with a lengthy list of clients that include Arnold Worldwide, Digitas, Saatchi & Saatchi, McGarryBowen, and Red Tettener. The client roster ranges from global advertising and media agency networks, creative boutiques and branding/design firms to experiential agencies and social/digital companies.  

Previously, Schacter served for four years as chief partnership officer and evp-communications at national apparel retailer Steve & Barry's. There, he helped develop marketing and retail partnerships and cross promotions with such celebrities and companies as Sarah Jessica Parker, Venus Williams, HBO, Universal Pictures, Red Bull and Stephon Marbury, whose $14.99 price-point Starbury line redefined the basketball shoe category. The Port Washington, NY-based company filed for bankruptcy in 2008.

Schacter's resume also includes svp-corporate communications at SFX/Clear Channel Entertainment (which morphed into Live Nation) and head of global corporate communications for Draft.

"Behind founder Samantha DiGennaro, the five-year-old DGC has built a best-in-class reputation in a specialized space — helping companies looking to move the needle within the advertising/marketing/media industry," said Schacter. "With a blue chip client roster, a terrific team and a wonderful culture, DGC offered a great home for my business and future."

“Howard’s deep experience with integrated marketing and communications will help us fuel DGC’s growth by expanding the range of businesses we support, while also strengthening the strategic counsel we’re committed to delivering to our clients," said Samantha DiGennaro said in a statement. "He has built award-winning B2B and B2C PR programs for entertainment, retail and food/beverage companies, while earning the trust of the C-suite. I’m thrilled to have him join our executive management team.”

"With a blue chip client roster, a terrific team and a wonderful culture, DGC offered a great home for my business and future."

According to Schacter, in addition to helping manage DGC and providing C-suite communications counsel, he would be "working with Sam to drive DGC’s growth into new B2B and B2C areas of business: broadcast/cable networks, publishers, sports/entertainment properties and other organizations [that] want access to brand decision-makers and the media who cover them via [such venues as] publicity, thought leadership, speaking opportunities and social networking."

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