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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan292015

Even With Challenges, Issues, NFL Still Generates Big Business, Social Impact

By Barry Janoff

January 29, 2015: Despite having to face such serious issues as domestic violence, child abuse and the short- and long-term impact of concussions among its players, the NFL continues to generate tremendous revenue for itself and its partners.

The power of the NFL holds true not just among sports fans but also for companies officially aligned with the league as well as those businesses seeking to benefit from the NFL's impact among media and consumers, especially when it comes to the Super Bowl and its more than 100 million viewers.

Last year, eight companies spent more than a combined $640 million on ads during the 2014 NFL season, topped by Verizon at $128 million.

Second on the list was Ford ($81.8 million), followed by Southwest Airlines ($80 million), Toyota ($78 million) Geico ($77 million), Nissan ($76.8 million), Bud Light $(61.6 million) and Subway ($61.2 million), according to iSpot.tv, which tracks in real time "paid TV media and related earned digital activity across social, search and video."

The commercial that ran during the NFL season that had the most impact, however, did not feature an NFL player but instead stared the NBA's LeBron James, whose Beats by Dre "Re-Established 2014," chronicled his return to the Cleveland Cavaliers and his Akron home town. It generated more than 10 million views on YouTube after just its first four airings in October, according to iSpot.tv. (The spot has since topped 13 million views on YouTube.)

Second was Samsung Mobile's "Then And Now" spot to support the launch of its Galaxy Note 4. The commercial ran 17 times during its first two air-dates in September, according to iSpot.tv, and generated more than 9.8 million views on YouTube. (It since has gone past 22.2 million views.)

Beats by Dre also had the third most impactful spot to run during the NFL season, "Solo Selfie," which included a bevy of celebrities and had nearly 6.8 million YouTube views after just two airings when it broke in late November, according to iSpot.tv. (It is now reaching the 16.7 million mark.)

Fourth was the official Destiny live action trailer, "Become Legend," from Activision, which garnered more than 5.3 million views on YouTube with just five airings in two days that coincided with the NFL's opening weekend. (The ad has since gone past 11.6 million views.)

By industry, automakers were No. 1 during the 2014 NFL season, spending more than $812.1 million to run 2,004 TV ads on national broadcasts.

Companies in the wireless category ran 732 ads, spending $282 million; the fast food category also aired 732 ads but spent $187.5 million, according to iSpot.tv.

Companies in the auto/general category spent the third most, $213.3 million on 589 ads.

The Top Ten categories by spend during the 2014 NFL season also included beer (539 ads, $181.8 million spend), movies (512 ads, $177.2 million spend), computers-tablets-printers (311 ads, $151.7 million spend), TV networks (465 ads, $142.3 spend), banks-credit cards (360 ads, $141.9 million spend) and mobile devices (285 ads, $128.5 million spend).

Among the NFL's media partners (excluding ESPN, for which figures were not provided), CBS was on top with 39.4% of estimated national TV ad revenues from NFL games. The network, in its first season of broadcasting eight weeks of Thursday Night Football, ran 3,134 commercial airings, generating an estimated $1.62 billion in revenues from those ads alone.  

Fox generated an estimated $1.09 billion, 26.5% of the ad spend, and accounted for 2,653 national airings.

"Of the 95,660 national TV ads that ran in 2014, the 110 spots aired during Super Bowl XLVIII accounted for 9.4% of all digital activity for the year."

NBC, which had 20% of the market with Sunday Night Football, generated $847.5 million in revenues on 1,639 commercial  airings. However, 25% of all digital activity for TV ads from NFL games were generated during NBC  broadcasts, according to iSpot.tv.

The NFL's presence is, of course, also having a growing impact on social media.

Of the 95,660 national TV ads that ran in 2014, the 110 spots aired during Super Bowl XLVIII  (0.11% of all TV ads in 2014) accounted for 9.4% of all digital activity for the year, including Twitter, Facebook, YouTube, iSpot.tv and all major search engines.

In addition, of the 128.9 million social actions (shares, likes, tweet, votes, comments) across Twitter, Facebook and YouTube explicitly linked to the airing of TV ads, 14.1 million (11%) were for ads that ran Feb. 2, 2014 on Fox during Super Bowl XLVIII, according to iSpot.tv.

And more good news for companies paying upward of $4.5 million for a 30-second spot on NBC during Super Bowl XLIX: Of the 4.7 billion earned video views for TV ads on YouTube and iSpot.tv tracked in 2014, 363.2 million — 7.72% — were Super Bowl XLVIII advertisers, per iSpot.tv.

Harris Poll: NFL Continues Runs As Top Sports In America

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