Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul102013

Bottom's Up: Dennis Rodman, Actor, Author, Diplomat, Takes Bad Boy Image To Vodka 

By Barry Janoff

July 10, 2013: Dennis Rodman is a member of the Naismith Memorial Basketball Hall of Fame, was part of the Detroit Pistons NBA world championship "Bad Boys" (1989, 1990), won three more titles alongside Michel Jordan on the Chicago Bulls, has starred on TV reality shows, authored four books, and is a self-professed international diplomat whose personal life is a winding road of both personal highs and lows.

In the next phase of his life, Rodman now is lead spokesman and label inspiration for Bad Boy Vodka. Financial terms of the deal were not disclosed.

The product, from Premier Brands and AB Partners, is scheduled to hit retail later this month. Rodman's presence is described as "adding a smooth and edgy twist to a classic spirit."

"Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste," Rodman, whose trip to North Korean in June to meet with Kim Jong Un made worldwide headlines, said in a statement. "A perfect representation of whom and what I am all about."

The company did not detail price-points or marketing involving Rodman, but plans to support with a heavy dose of social media, including Facebook, Twitter and YouTube.

Will Rodman's history be a turnoff or turn on for consumers? That remains to be seen. On the Bad Boy Vodka Web site, Rodman offers, "There is one thing everyone should understand: I like my character."

Either way, the company is excited about the overall product and presentation.

According to Jorge Olson, president and CEO of Premier Brands, "The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts."

Back to Home Page