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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct202009

How Delta's Deal With MSG Flies Well Beyond NYC

October 20, 2009: Delta Air Lines said it has signed a long term, multi-year deal with Madison Square Garden in New York to become the official carrier of "the world's most famous arena" and the first “signature partner” in the renovated Garden, which is scheduled for completion in 2012. Financial terms were not disclosed.

The alliance continues Delta's strategy of partnering with high-profile sports teams and venues in New York, including deals signed this year to become the official airline of both the New York Mets and New York Yankees. As part of the deal with MSG, Delta will have "significant presence" across all MSG properties, replacing Continental as the official carrier of New York Knicks, Rangers and WNBA's Liberty; as well as a "top-level partner" of MSG's extensive college basketball schedule and concert series. The New York-centric deals have been activated in conjunction with the airline's recently detailed plans to create a domestic hub at LaGuardia Airport and adding more than 30 international routes at JFK.

The Delta alliance with MSG comes at a time when airlines are trying to boost their visibility and stature amidst a decline in the number of flights being scheduled and the number of passengers now flying. The Air Transportation Association, which oversees the major domestic-based carriers, said that the number of flights and total seats being made available in the U.S. is projected during the fourth quarter of 2009 to be the lowest since the months following 9/11, when most airlines drastically cut flights.

Delta's strategy involving sports and entertainment deals extends well beyond New York. The carrier already has alliances with such pro teams as MLB's Atlanta Braves, Cincinnati Reds and Detroit Tigers and the NFL's Minnesota Vikings and Seattle Seahawks. MSG is owned by New York-based Cablevision Systems Corp., and the deal will now give Delta presence at Cablevision properties including the Chicago Theatre and Boston's Wang Theatre; and New York venues that attract both domestic and international visitors including Radio City Music Hall, The WaMu Theater at Madison Square Garden and the Beacon Theatre.

Delta takes to the streets to drive awareness about its deal with Madison Square Garden. (Photo: Delta)The deal will be activated on a multitude of platforms, including MSG TV networks, radio and Web sites, MSG arena signage and during games. Delta will also support with marketing covering its airline properties and Web site. To help unveil the partnership, Delta and MSG has initiated a promotion offering seats at Madison Square Garden venues and on Delta flights. (Details available here.) Delta and MSG had a launch party outside Madison Square Garden on Oct. 20 that included legendary New York captains as Willis Reed from the Knicks and Mark Messier from the Rangers.

Despite the partnership, Knicks, Rangers and other players themselves will not be on board Delta during road trips as most pro teams travel via charter flights arranged as part of deals made by their respective leagues, deals made by their respective owners with charter companies or, in decreasing numbers, by private jet. However, the synergy here is unique in that Delta owns Northwest, and the NBA currently has a deal under which the majority of its teams travel via Northwest charter flights during the season.

“This historic relationship was a perfect match bringing together the world’s largest airline and the world’s most famous arena," Scott O’Neil, president of MSG Sports, said in a statement. "We look forward to helping Delta establish an even greater presence in New York by becoming the official airline of our professional sports teams . . . and our iconic venues"

Among other airlines currently active in the sports sponsorship category are:

JetBlue: Marketing deals include the Los Angeles Dodgers, Los Angeles Angels of Anaheim, Boston Red Sox and Fenway Park, New York Jets, Buffalo Bills and the Boston Marathon.
American Airlines: Has aligned with the Dallas Cowboys, St. Louis Rams and New England Patriots and Gillette Stadium. The airline also has naming rights at American Airlines Center in Dallas and American Airlines Arena in Miami.
Continental: Has lost the New York Knicks and Rangers but has sports deals that still include the New York Giants, Cleveland Browns and Indians, Houston Astros and Texans, the U.S. Tennis Open and the ING New York City Marathon.
United: Current deal as official airline of the U.S. Olympic Committee includes the 2010 Winter Games in Vancouver and the 2012 Summer Games in London. It also has naming rights at United Center in Chicago.
US Airways: Has alliances with the Philadelphia Eagles, Pittsburgh Steelers, Carolina Panthers, Arizona Cardinals and Philadelphia Flyers.
AirTran: The low-far carrier based in Orlando, which is receiving national attention via official status with the Indianapolis Colts, Atlanta Falcons, Baltimore Ravens, Boston Bruins, Milwaukee Brewers, Orlando Magic and the Pro Football Hall of Fame; and such marketing spokespersons as NFL quarterbacks Donovan McNabb and Matt Ryan, teenage tennis star Melanie Oudin and IndyCar driver Danica Patrick.

 

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