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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar032015

Dell On Line To Replace Cadillac As World Golf Championship Match Title Sponson

By Barry Janoff

March 3, 2015: In what the company is calling its first official sponsorship in golf, Dell has signed a multi-year deal with the International Federation of PGA Tours to become title sponsor of the World Golf Championships-Match Play, beginning in 2016 and running through 2019.

Under the deal, Dell also becomes a sponsor the other World Golf Championships events, including the Cadillac Championship, the Bridgestone Invitational and the HSBC Champions (Shanghai, China).

Financial details were not shared.

Dell replaces Cadillac as the WGC Match Play title sponsor, which took over this year from Accenture, the title sponsor dating back to 2001. The first two WGC-Match Play Championships were title sponsored by Andersen Consulting.

The World Golf Championships-Dell Match Play features the top 64 players from the official World Golf ranking in a unique match-play format.

Dell has sports sponsorship experience with Formula 1 and America’s Cup.

Dell’s presence will begin this with World Golf Championships, launching at the Cadillac Championship this week in Miami. The company will then have "significant activation" at the World Golf Championships-Cadillac Match Play at TPC San Francisco (April 27-May 3).

The Bridgestone Invitational will be played Aug. 3-9, and the NSBC Champions Nov. 3-9.

Dell said it would support with a customer engagement program, a fan-facing Dell technology experience and a digital media campaign across the 2015 World Golf Championships.

In 2016, Dell plans to integrate its various technology solutions into the World Golf Championships-Dell Match Play.

Marketing partners for the 2015 event also include Bridgestone, Rolex, HSBC, Grey Goose, Michelob Ultra and United Airlines.

In 2016, the renamed  World Golf Championships-Dell Match Play will move to Dell's home city of Austin and will be scheduled for the week of March 21-27.

The site host course will be made in the near future.

“We’re excited to sponsor the Match Play Championship, to showcase Dell technology to golf fans and to bring the world’s greatest golfers to our hometown, Austin, Texas,” Michael Dell, chairman and CEO, said in a statement. “We’re also proud to support the championship’s tradition of philanthropy that has raised millions of dollars for charitable causes.”

"Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform."

According to PGA Tour commissioner Tim Finchem, speaking on behalf of the International Federation of PGA Tours, “In addition to the visibility of becoming title sponsor, we’re confident that Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform. We very much look forward to working with Dell this year as it becomes integrated with the World Golf Championships and then moves to the Dell Match Play sponsorship in 2016.

The WGC Match Play is broadcast to more than 1 billion households in 225 countries and territories in 32 languages. It has generated more than $15 million for charity since its inception, part of the more than $50 million raised for global charities since the advent of the World Golf Championships in 1999, according to the International Federation of PGA Tours.

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