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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar032015

Dell On Line To Replace Cadillac As World Golf Championship Match Title Sponson

By Barry Janoff

March 3, 2015: In what the company is calling its first official sponsorship in golf, Dell has signed a multi-year deal with the International Federation of PGA Tours to become title sponsor of the World Golf Championships-Match Play, beginning in 2016 and running through 2019.

Under the deal, Dell also becomes a sponsor the other World Golf Championships events, including the Cadillac Championship, the Bridgestone Invitational and the HSBC Champions (Shanghai, China).

Financial details were not shared.

Dell replaces Cadillac as the WGC Match Play title sponsor, which took over this year from Accenture, the title sponsor dating back to 2001. The first two WGC-Match Play Championships were title sponsored by Andersen Consulting.

The World Golf Championships-Dell Match Play features the top 64 players from the official World Golf ranking in a unique match-play format.

Dell has sports sponsorship experience with Formula 1 and America’s Cup.

Dell’s presence will begin this with World Golf Championships, launching at the Cadillac Championship this week in Miami. The company will then have "significant activation" at the World Golf Championships-Cadillac Match Play at TPC San Francisco (April 27-May 3).

The Bridgestone Invitational will be played Aug. 3-9, and the NSBC Champions Nov. 3-9.

Dell said it would support with a customer engagement program, a fan-facing Dell technology experience and a digital media campaign across the 2015 World Golf Championships.

In 2016, Dell plans to integrate its various technology solutions into the World Golf Championships-Dell Match Play.

Marketing partners for the 2015 event also include Bridgestone, Rolex, HSBC, Grey Goose, Michelob Ultra and United Airlines.

In 2016, the renamed  World Golf Championships-Dell Match Play will move to Dell's home city of Austin and will be scheduled for the week of March 21-27.

The site host course will be made in the near future.

“We’re excited to sponsor the Match Play Championship, to showcase Dell technology to golf fans and to bring the world’s greatest golfers to our hometown, Austin, Texas,” Michael Dell, chairman and CEO, said in a statement. “We’re also proud to support the championship’s tradition of philanthropy that has raised millions of dollars for charitable causes.”

"Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform."

According to PGA Tour commissioner Tim Finchem, speaking on behalf of the International Federation of PGA Tours, “In addition to the visibility of becoming title sponsor, we’re confident that Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform. We very much look forward to working with Dell this year as it becomes integrated with the World Golf Championships and then moves to the Dell Match Play sponsorship in 2016.

The WGC Match Play is broadcast to more than 1 billion households in 225 countries and territories in 32 languages. It has generated more than $15 million for charity since its inception, part of the more than $50 million raised for global charities since the advent of the World Golf Championships in 1999, according to the International Federation of PGA Tours.

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