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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032009

Is Drew Brees Ready To Quarterback Major Endorsement Deals?

December 3, 2009: As the old saying goes, good things happen when you are 11-0.

Drew Brees, who is the quarterback of the 11-0 New Orleans Saints (prior to games of Dec. 6), could be the next big thing among NFL athletes in the sports endorsement arena. He recently was just one of three NFL players seen in a PSA with President Obama (along with Pittsburgh Steelers Troy Polamalu and DeMarcus Ware of the Dallas Cowboys) playing a game of pickup football on the White House lawn as part of a joint effort between the NFL's Play 60 campaign to fight childhood obesity and the President's United We Serve initiative. ESPN has dusted off Brees' "This is SportsCenter" TV spot, in which the quarterback causes a traffic jam at ESPN headquarters when the Mardi Gras float he is driving gets stuck in the front gate.

Now, Fitness Anywhere said that Brees has signed a deal to become marketing spokesman for the TRX Suspension Training system and also has become an investor in Fitness Anywhere. Financial terms were not disclosed.

Drew Brees on White House lawn for NFL PSA.According to San Francisco-based Fitness Anywhere, the TRX Suspension Training has been used by Brees since 2005, when the quarterback underwent potentially career-threatening shoulder surgery but returned in 2006 without missing a game. Brees worked with his performance coach, Todd Durkin, and incorporated TRX Suspension Training into his rehabilitation. In 2008, Brees become only the second quarterback in NFL history to pass for more than 5,000 yards in one season, with his total of 5.069 yards second all-time to Dan Marino's 5,084 yards passing in 1984.

"I don't put my name behind anything unless I believe in it 100%," Brees said in a statement. "So for me to endorse the company's products and also invest in it should say a lot about how excited I am about what Fitness Anywhere is doing."

Brees has the potential to become a national endorser for several products, along the lines of quarterback Peyton Manning, who earns the most among NFL players with an estimated $13 million in annual endorsements from such companies as MasterCard, Sony and Gatorade. Brees earns an estimated $4-5 million annually, according to analysts, but easily could double that figure if the Saints reach and then win Super Bowl XLIV and he is named MVP. Brees' agent is Tom Condon with CAA.

Although specific details were not revealed, several marketing components using Brees are currently in development, including online, DTC and print. "For our company's equipment and programming to have played an important role in Drew's rehabilitation and contribute to his enormous level of success on the field is thrilling," Randy Hetrick,founder and president of Fitness Anywhere, said in a statement. "Drew is not only one of the best players in the game, but he's also shares our vision of excellence, community involvement and supporting our military service members. We're looking forward to working closely with Drew on some exciting projects over the years to come."

Brees and friends in limited-edition artwork benefitting Brees Dream Foundation.Brees' other major endeavor is the Brees Dream Foundation, which he established in 2003 with his wife, Brittany, to help advance cancer research, care for cancer patients, and to help rebuild schools, parks, playgrounds and athletic fields in New Orleans, San Diego (where he played before joining the Saints) and Purdue (where Brees went to school) communities. The Foundation has raised and/or committed more than $4.5 million to date. Among his partners there is Warner Bros., which created limited-edition hand-painted cels and lithographs featuring Brees and autographed by him with several Looney Tunes characters to commemorate his 5,000-yard achievement, with funds being donated to the Brees Dream Foundation.

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