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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul152016

DC, Warner Empower Supergirl, Batgirl, Harley Quinn Super Hero Girls Worldwide

Special to NYSportsJournalism.com

July 14, 2016: People may be talking about "Pokémon Go," but there is another group of characters seeking to move up the awareness chain among the masses.

There is a lot of power in the likes of Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee and Poison Ivy, and Warner Bros. Consumer Products and DC Entertainment intend to use their energy to empower girls around the world.

DC Super Hero Girls, a licensing program that launched exclusively in Target locations in March, is going global, with merchandise in more than 30 categories now expanding to more than 35 countries in such regions as Europe, the Middle East, Asia (EMEA), Latin America and Asia-Pacific.

According to Pam Lifford, president for Warner Bros. Consumer Products, "With our best-in-class licensees and partners, we’re excited to bring this girl-empowered program to fans around the world and allow them to imagine, aspire and be strong, brave and powerful."

The strategy mirrors one already employed by Disney, which has united its princesses under an umbrella marketing, merchandising and licensing effort.

Partners include Mattel, Random House Children’s Books, LEGO Group, Party City, Hallmark, American Greetings, Franco Manufacturing, Funko, Buffalo Games, Crayola and PEZ Candy.

Merchandise includes toys, games, apps, books, creative arts & crafts, costumes, stationery, comic books, graphic novels, scooters, skates, in-line skates, sleepwear, an apparel collection (including jackets, blouses, shorts and dresses), TV specials, made-for-video releases, animated webisodes and digital content.

DC Super Hero Girls: Hero of the Year, produced by Warner Bros. Animation and DC Entertainment, is scheduled to be distributed by Warner Bros. Home Entertainment on Aug. 9 Digital HD and Aug. 23 on DVD

“We’re excited to bring DC Super Hero Girls to life and create an immersive world to help inspire young women like never before," Mary Ellen Thomas, vp-family & animation marketing for WBHE, said in a statement.

"These characters were developed with girls 6-12 in mind and will deliver epic story lines featuring strong females. It truly embraces and celebrates girls as they discover their own unique abilities," said Thomas.

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