Top
NEWS REAL

• Doritos Now It's Hot teaser

POLL POSITION

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SB LIII: Planters 'Catch' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep172018

Coca-Cola’s Dasani Sparkling Inks First Sports Sponsorship As PGA Tour Partner

NYSJ Sports-Entertainment Business News Service

September 17, 2018:
Calling it the first sports partnership in the brand’s history, Coca-Cola’s Dasani Sparking has signed a deal naming it the “official sparkling water of the PGA Tour.

The alliance begins this week at the Tour Championship at East Lake Golf Club in Atlanta.

Coca-Cola, headquartered in Atlanta, is a partner of the Tour Championship, which serves as the culminating event of the FedExCup Playoffs.

Financial terms were not released.

Coca-Cola said that company ambassador Jordan Spieth would be featured across Dasani Sparkling’s POP and on-course creative.

“We are extremely grateful for Coca-Cola’s longstanding involvement in golf and support of the Tour Championship since 1982,” Brian Oliver, evp-corporate partnership for the PGA Tour, said in a statement.

“We are thrilled that Dasani Sparkling has chosen the PGA Tour for its first sports sponsorship, and look forward to activating the PGA Tour platform to connect with fans and active golfers around the world.”

Coca-Cola said the Dasani Sparking pact builds on its “longstanding partnership with the PGA Tour, the company’s pouring rights with the Tournament Players Club network of clubs and its overall history in the game of golf, which traces back to the 1940s when Hall of Fame golfer Bobby Jones appeared in his first Coca-Cola campaign.

The alliance comes with other multi-media marketing, anchored by a TV spot, “Dasani Sparking Brings Extra Sparkle To PGA Tour,” that will break on NBC during its coverage of the Tour Championship.

The working tag line: "Dasani Sparking: Officially adding sparkle to the PGA Tour and the Tour Championship."

On-site, the product will be featured at the Dasani Sparkling seating sections, located at the 1st tee and 18th green.

For people 21 and over, several venues on-site will offer the signature cocktail of the Tour Championship, The Shamrock, made with  fresh lemonade, Dasani Sparkling Black Cherry and Grey Goose Cherry Noir.

According to Brad Spickert, svp-hydration for Dasani, “The PGA Tour continues to be one of sport’s most celebrated brands, and the Tour Championship one of golf’s most prestigious events.

"We look forward to extending our history in golf and connecting Dasani Sparkling with golf fans and the Tour’s tournaments around the world through the partnership.”

In the humorous commercial, a man who is not but appears to be a stockier version of golfer Dustin Johnson talks about the water obstacles at East Lake Golf Club but how Dasani would bring an “extra sparkle” to the proceedings.

“Golf is a tough game,” he says. “It’s about close-calls. It’s a game of risks and rewards. Go easy . . . or go for it. Breezes, teases, yips, shanks . . . water hazards.

“Golfers lose millions of balls each year in this lake,” he then says, referring to the major hazard at the signature 6th Hole (213 Yard Par 3), which the Club said was the first island green in America and “requires the golfer to fly the ball 200+ yards over water before seeing any signs of dry land.”

Said Spickert, “Dasani Sparkling is excited to make a splash at the storied East Lake property."

Back to Home Page