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NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Sep172018

Coca-Cola’s Dasani Sparkling Inks First Sports Sponsorship As PGA Tour Partner

NYSJ Sports-Entertainment Business News Service

September 17, 2018:
Calling it the first sports partnership in the brand’s history, Coca-Cola’s Dasani Sparking has signed a deal naming it the “official sparkling water of the PGA Tour.

The alliance begins this week at the Tour Championship at East Lake Golf Club in Atlanta.

Coca-Cola, headquartered in Atlanta, is a partner of the Tour Championship, which serves as the culminating event of the FedExCup Playoffs.

Financial terms were not released.

Coca-Cola said that company ambassador Jordan Spieth would be featured across Dasani Sparkling’s POP and on-course creative.

“We are extremely grateful for Coca-Cola’s longstanding involvement in golf and support of the Tour Championship since 1982,” Brian Oliver, evp-corporate partnership for the PGA Tour, said in a statement.

“We are thrilled that Dasani Sparkling has chosen the PGA Tour for its first sports sponsorship, and look forward to activating the PGA Tour platform to connect with fans and active golfers around the world.”

Coca-Cola said the Dasani Sparking pact builds on its “longstanding partnership with the PGA Tour, the company’s pouring rights with the Tournament Players Club network of clubs and its overall history in the game of golf, which traces back to the 1940s when Hall of Fame golfer Bobby Jones appeared in his first Coca-Cola campaign.

The alliance comes with other multi-media marketing, anchored by a TV spot, “Dasani Sparking Brings Extra Sparkle To PGA Tour,” that will break on NBC during its coverage of the Tour Championship.

The working tag line: "Dasani Sparking: Officially adding sparkle to the PGA Tour and the Tour Championship."

On-site, the product will be featured at the Dasani Sparkling seating sections, located at the 1st tee and 18th green.

For people 21 and over, several venues on-site will offer the signature cocktail of the Tour Championship, The Shamrock, made with  fresh lemonade, Dasani Sparkling Black Cherry and Grey Goose Cherry Noir.

According to Brad Spickert, svp-hydration for Dasani, “The PGA Tour continues to be one of sport’s most celebrated brands, and the Tour Championship one of golf’s most prestigious events.

"We look forward to extending our history in golf and connecting Dasani Sparkling with golf fans and the Tour’s tournaments around the world through the partnership.”

In the humorous commercial, a man who is not but appears to be a stockier version of golfer Dustin Johnson talks about the water obstacles at East Lake Golf Club but how Dasani would bring an “extra sparkle” to the proceedings.

“Golf is a tough game,” he says. “It’s about close-calls. It’s a game of risks and rewards. Go easy . . . or go for it. Breezes, teases, yips, shanks . . . water hazards.

“Golfers lose millions of balls each year in this lake,” he then says, referring to the major hazard at the signature 6th Hole (213 Yard Par 3), which the Club said was the first island green in America and “requires the golfer to fly the ball 200+ yards over water before seeing any signs of dry land.”

Said Spickert, “Dasani Sparkling is excited to make a splash at the storied East Lake property."

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