Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

Top Selling NFL Jerseys NFLShop.com
1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
SOURCE NFL

WHAT YOU SAY!?

NFL’s Most Valuable Teams 2017
1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan212014

Dannon Oikos Planning A Full House Of Activation Around Super Bowl XLVIII

By Barry Janoff

January 21, 2014: Mary-Kate and Ashley Olsen won't be there, but John Stamos, Bob Saget and Dave Coulier from the old TV show, Full House, will be at Super Bowl XLVIII.

Dannon Oikos is bringing Stamos, Saget and Coulier together for a 30-second Super Bowl spot that is part of a larger campaign featuring the trio of actors.

This is Dannon Oikos' second appearance in the Big Game, following a spot in Super Bowl XLVI in 2012.

Full House, which ran from 1987-95, featured Saget as Danny Tanner, Dave Coulier as Joey Gladstone and Stamos as Jesse Katsopolis. Twins Mary-Kate and Ashley Olse, now 27, both played toddler Michelle Tanner.

The brand said the purpose of the campaign is to help "educate Americans about how Dannon Oikos Greek yogurt fits into the fabric of American life."

Rival Chobani is also running a 30-second ad on Fox during the game, its first entry into the Super Bowl broadcast.

“Our ad in 2012 was a big hit for us and helped encourage a lot of Americans to give Greek yogurt and Oikos a try," Sergio Fuster, CMO for The Dannon Co., said in a statement. "In 2014, we’re building on our success as the leading maker of yogurt by focusing on the lighter side of the big game with a very entertaining ad for the brand.”

The Dannon Oikos ad will run during the fourth quarter of the game on Feb. 2, according to Dannon. A teaser spot shows Stamos, who has been a Dannon spokesman since 2011, eating Okios and watching "the Big Game." He turns to see Saget and Coulier, wearing pajamas and sitting on a kitchen counter behind him.

"What do you say boys. Time to go to bed?" Stamos asks.

Saget replies, "Don't you think it's time we all got our own places?" referring to their live-in situation in Full House.

After a moment's hesitation, they all reply in unison, "Nah!"  (See the full teaser spot here.)

Dannon said the Super Bowl spot is is part of a fully-integrated campaign including experiential activation in New York during the week before the game and the launch of Dannon Oikos food trucks.

A dedicated Web site features other snippets of videos under a "Bromance" umbrella: "Air Hockey" sees Coulier beating a cardboard version of Stamos in a game of air hockey. A Good Clean Joke ("Two carrots are driving in a car . . .") and some behind the scenes videos of the three men goofing around.

Support also includes Internet and social media such as Facebook, Twitter and YouTube. Lead agency is Vinizius/Y&R.

Dannon said that the concept for the commercial was "crowdsourced among a select group of top talent from Poptent," the video production platform that enables brands and agencies to collaborate with more than 70,000 independent filmmakers worldwide.

Back to Super Bowl 48

Back to Home Page