Top
NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Jan152010

Danica Patrick Has All The Right "Movies" In GoDaddy Super Bowl XLIV Spot

January 15, 2010: Few marketers can take advantage of and expand the coverage of the Super Bowl spotlight like GoDaddy, which annually gets as much media and consumer attention for the ads and scenes it doesn't show as much for the ones it does.

The Internet domain registrar is already up-and-running with one of its two spots scheduled to air on CBS during Super Bowl XLIV. The star again is race car driver Danica Patrick, who in "Movies" gets to channel two sexy actresses: Kelly LeBrock from the film Weird Science and Jennifer Beals from the scene in Flashdance when she adds some inventiveness during a dance sequence by getting doused by water. (TV version of "Movies" is here.)

As per GoDaddy tactics, viewers are directed to the company's Web site to see a scene deemed "too hot" for TV. There, Patrick reenacts the classic Marilyn Monroe scene from The Seven Year Itch when she stands over a subway grating in New York and her dress billows upward from a rush of air.

GoDaddy will air one 30-second spot during the first quarter of the game and one during the fourth quarter. The spots were created in-house by GoDaddy Productions. The company said that three spots were approved by CBS for airing but it has not yet released the second spot to air.

Spend was not disclosed, but CBS is asking $2.5-2.8 million per 30 seconds, although multiple buys such as GoDaddy's may not hit the high end.

This will be GoDaddy's sixth successive Super Bowl appearance. IndyCar driver Patrick is scheduled to participate in her first stock car race on Feb. 6 in the Lucas Oil Slick Mist 200 at  Daytona International Speedway, part of the Arca Racing Series Presented by Re/Max, the day before the Super Bowl, with GoDaddy as lead sponsor. GoDaddy did not indicate whether the "Movies" spot or another spot starring Patrick would run during that telecast on Speed TV.

In "Movies," two guys on a laptop are using GoDaddy to create a domain name. One guy types in "SmokingHotDreamGirl," which causes Patrick to appear on screen as LeBrock's computer-created Lisa in Weird Science. Quoting a famous line from the film, Patrick asks, "So, do you little maniacs want another domain name?" They then type in "SmokingHotDance," and Patrick gets soaked with water from the Flashdance sequence. The spot then directs viewers to GoDaddy.com "to see what happens next."

"This is our best work ever," Bob Parsons, CEO and founder of GoDaddy said in a statement. "We thought we'd pay homage to some of these classic movie scenes with our iconic role model and add our traditional 'GoDaddy-esque' touch."

According to Patrick, "All of our new commercials are visually beautiful and very funny. These ads are all top-notch, but the Internet-only version of "Movies" is definitely my favorite." Patrick recently signed a deal with GoDaddy extending their alliance into 2012.

Parsons confirmed Patrick's assessment. "The Internet-only version version of 'Movies' with Danica as Marilyn Monroe is smokin' hot and I predict people of all ages are going to enjoy our GoDaddy Girl as 'the girl' from The Seven Year Itch for years to come."

On a more serious note, GoDaddy said it has donated $500,000 to help victims of the earthquake in Haiti.

Danica's Nascar Wheel Move Whets Marketing Appetites

GoDaddy Going Three More Laps With Danica Patrick

Super Bowl Without GoDaddy Or Danica? Shut Your Mouth!

Back to NFL

Back to Home Page