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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan152010

Danica Patrick Has All The Right "Movies" In GoDaddy Super Bowl XLIV Spot

January 15, 2010: Few marketers can take advantage of and expand the coverage of the Super Bowl spotlight like GoDaddy, which annually gets as much media and consumer attention for the ads and scenes it doesn't show as much for the ones it does.

The Internet domain registrar is already up-and-running with one of its two spots scheduled to air on CBS during Super Bowl XLIV. The star again is race car driver Danica Patrick, who in "Movies" gets to channel two sexy actresses: Kelly LeBrock from the film Weird Science and Jennifer Beals from the scene in Flashdance when she adds some inventiveness during a dance sequence by getting doused by water. (TV version of "Movies" is here.)

As per GoDaddy tactics, viewers are directed to the company's Web site to see a scene deemed "too hot" for TV. There, Patrick reenacts the classic Marilyn Monroe scene from The Seven Year Itch when she stands over a subway grating in New York and her dress billows upward from a rush of air.

GoDaddy will air one 30-second spot during the first quarter of the game and one during the fourth quarter. The spots were created in-house by GoDaddy Productions. The company said that three spots were approved by CBS for airing but it has not yet released the second spot to air.

Spend was not disclosed, but CBS is asking $2.5-2.8 million per 30 seconds, although multiple buys such as GoDaddy's may not hit the high end.

This will be GoDaddy's sixth successive Super Bowl appearance. IndyCar driver Patrick is scheduled to participate in her first stock car race on Feb. 6 in the Lucas Oil Slick Mist 200 at  Daytona International Speedway, part of the Arca Racing Series Presented by Re/Max, the day before the Super Bowl, with GoDaddy as lead sponsor. GoDaddy did not indicate whether the "Movies" spot or another spot starring Patrick would run during that telecast on Speed TV.

In "Movies," two guys on a laptop are using GoDaddy to create a domain name. One guy types in "SmokingHotDreamGirl," which causes Patrick to appear on screen as LeBrock's computer-created Lisa in Weird Science. Quoting a famous line from the film, Patrick asks, "So, do you little maniacs want another domain name?" They then type in "SmokingHotDance," and Patrick gets soaked with water from the Flashdance sequence. The spot then directs viewers to GoDaddy.com "to see what happens next."

"This is our best work ever," Bob Parsons, CEO and founder of GoDaddy said in a statement. "We thought we'd pay homage to some of these classic movie scenes with our iconic role model and add our traditional 'GoDaddy-esque' touch."

According to Patrick, "All of our new commercials are visually beautiful and very funny. These ads are all top-notch, but the Internet-only version of "Movies" is definitely my favorite." Patrick recently signed a deal with GoDaddy extending their alliance into 2012.

Parsons confirmed Patrick's assessment. "The Internet-only version version of 'Movies' with Danica as Marilyn Monroe is smokin' hot and I predict people of all ages are going to enjoy our GoDaddy Girl as 'the girl' from The Seven Year Itch for years to come."

On a more serious note, GoDaddy said it has donated $500,000 to help victims of the earthquake in Haiti.

Danica's Nascar Wheel Move Whets Marketing Appetites

GoDaddy Going Three More Laps With Danica Patrick

Super Bowl Without GoDaddy Or Danica? Shut Your Mouth!

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