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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Oct182013

New Alliance Has Danica Going From GoDaddy Green To Aspen Dental Blue

By Barry Janoff

October 18, 2013: Danica Patrick, who has been feeling green for most of her professional driving career thanks to lead sponsorship from GoDaddy, will also feel blue next season via a new alliance with Aspen Dental.

Patrick and Stewart-Haas Racing have signed a deal with the Syracuse, NY-based network of independent dental care providers to be the primary sponsor for her No. 10 car during two races in the 2014 Nascar Sprint season: March 9 at Las Vegas Motor Speedway and Aug. 31 at Atlanta Motor Speedway.

Aspen Dental has had an alliance with Stewart-Haas Racing for the past two seasons.

Financial terms were not disclosed.

Her color scheme for the No. 10 Aspen Dental Chevrolet SS will be blue and white. Patrick usually sports the GoDaddy green via her long-time alliance with GoDaddy.

GoDaddy said it wouldl continue to serve as the primary sponsor for Patrick and the No. 10 team at all other Sprint Cup races.

When not serving as primary sponsor, Aspen Dental will be an associate sponsor with placement on the B-post and lower-rear quarter panel of the No. 10 Chevrolet, with additional placement on the upper chest of Patrick's uniform.

Patrick has also driven a pink version of her car for Breast Cancer Awareness.

Her marketing partners also include Tissot, Peak, Coca-Cola Zero, Mattel's Hot Wheels, Sega, Chevy and Drive4COPD.

"We're dedicated to raising awareness about the importance of oral health care, and Danica's connection with racing fans will help us turn up the volume."

"The addition of a new partner to the No. 10 Chevrolet is a big milestone for me, and I feel fortunate to have Aspen Dental join GoDaddy beginning in 2014," Patrick said in a statement. "I was in Syracuse a few weeks ago to meet the Aspen team and was impressed by their commitment to making sure people have access to quality oral health care. I'm proud to team up with Aspen Dental and shine a spotlight on a part of health care that doesn't get a lot of attention."

According to Bob Fontana, president and CEO for Aspen Dental Management, Inc., "We've been proud to be a part of the Stewart-Haas Racing family for the past two years and are thrilled to team up with Danica. As part of our mission to give America a healthy mouth, we're dedicated to raising awareness about the importance of oral health care, and Danica's connection with racing fans will help us turn up the volume on that conversation."

Aspen Dental said it has more than 400 locations in 27 states, with nearly 5,000 dentists and team members.

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