Top
NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Audio Tunes: Belly Button See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May302017

Danica Patrick, Nature’s Bakery Knead Each Other, Back In The Dough At SHR, Nascar

By Barry Janoff

May 29, 2017: It turns out that even if you burn your bridges behind you, you can rebuild them, no matter how much damage was incurred.

After a lawsuit and a lot of acrimonious dialogue, Stewart-Haas Racing, driver Danica Patrick and Nature’s Bakery are back on track, with the Reno-based brand again sponsoring Patrick in upcoming events.

The re-alliance was reached after Stewart-Haas Racing dropped a $31 million lawsuit against Nature’s Bakery for unpaid sponsorship, with Nature’s Bakery coming back in as primary sponsor for four Monster Energy Nascar Cup Series for the team through the 2017 schedule.

Financial terms were not shared.

Stewart-Haas filed the lawsuit in February, claiming the company had not paid its bills to sponsor Patrick in what was to be the second of a three-year sponsorship pact signed in August 2015.

Nature’s Bakery claimed that Patrick had not fulfilled her part of the deal by not fully supporting the alliance and at times referencing a rival company.

The new union between Stewart-Haas and Nature’s Bakery is shrunken version of the original alliance, with the company now a primary sponsor for four Monster Energy Nascar Cup Series to be split between the Patrick’s No. 10 and the No. 14 car of Clint Bowyer, according to a statement from Stewart-Haas.

The specific number of races for each and which specific races the would sponsor were not disclosed.

In February, Aspen Dental signed on as Patrick's lead sponsor for the races that would have been handled by Nature's Bakery.

"It’s gratifying to see a difficult situation get resolved in a professional manner that suits all parties," Brett Frood, president for Stewart-Haas Racing, said in a statement. "Together, we worked diligently to find an equitable solution to our collective challenges."

According to Nature’s Bakery founder Dave Marson, "I am a longtime motorsports fan and, particularly, a fan of Nascar. Our partnership with Stewart-Haas Racing began with direct, open conversations and that foundation allowed us to reach this agreement."

When the partnership unveiled during a press conference in August 2015, Patrick said, "Our brands align so perfectly it’s kind of amazing. This journey is going to be really fun."

The company’s logo appeared on Patrick’s car in some 20 races in 2016 and was scheduled for about the same number in 2017.

She appeared in several marketing efforts for the company in 2016, including "Five Questions With Danica" and "Nature’s Bakery Pumpkin Spice Season."

In a "Nature’s Bakery Chose Your Journey" campaign, Patrick joined winners of a Nature’s Bakery sweepstakes as they went rock climbing and on rope courses at the U.S. National Whitewater Center in Charlotte, attended the Sprint Showdown and the All-Star race and received a tour of Stewart-Haas Racing and the Nascar Hall of Fame. (They also received a year’s supply of Nature’s Bakery snacks.)

However, this past February, when Nature’s Bakery said they would not sponsor her due to her lack of effort on the company’s behalf,, Patrick told the press, "I think it was a shock to all of us. Everything that was asked of me, I did to the very best of my ability. When there was something to do we did it really well. But at the end of the day my focus is on those (sponsors) who are still around."

"We were thrown off by SHR’s lawsuit," Nature’s Bakery CEO Kelly Allin said in statement at the time. "SHR and its owners are no stranger to aggressive litigation. Ours is a family business that repeatedly sought to resolve our issues privately. In fact, we were scheduled to meet in (Charlotte, N.C.) just days before they sued us.

"Contrary to its image, SHR is run by big-business types that took advantage of Nature’s Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We’re obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court," said Allin.

At the time, Stewart-Haas Racing’s Frood said in a statement, "Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It’s an unfortunate situation, but we know we’ve delivered on all aspects of our agreement and more.

"We took great pride in elevating the brand awareness and relevance of its products and were prepared to continue activating pursuant to the agreement in 2017 and beyond. Nature’s Bakery chose to breach and terminate the contract. We’re confident with our position."

Now, bridges have been repaired and the alliance, in a smaller version, moves on.

Patrick’s racetrack sponsors also include Aspen Dental, Code 3, Fanvision, Mobil1 and TaxAct.

Her personal endorsement deals include Advance America, Alpinestars, Coca-Cola, Edward Elmhurst Hospital, Ford, Nationwide, Schubert, Six Star, The Player’s Tribune and Tryolee Designs.

It was not specified if Nature’s Baker would return as a Stewart-Haas partner after 2017.

New Lead Sponsor Give Danica Green Flag For 2017

Back to Home Page