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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May302017

Danica Patrick, Nature‚Äôs Bakery Knead Each Other, Back In The Dough At SHR, Nascar

By Barry Janoff

May 29, 2017: It turns out that even if you burn your bridges behind you, you can rebuild them, no matter how much damage was incurred.

After a lawsuit and a lot of acrimonious dialogue, Stewart-Haas Racing, driver Danica Patrick and Nature’s Bakery are back on track, with the Reno-based brand again sponsoring Patrick in upcoming events.

The re-alliance was reached after Stewart-Haas Racing dropped a $31 million lawsuit against Nature’s Bakery for unpaid sponsorship, with Nature’s Bakery coming back in as primary sponsor for four Monster Energy Nascar Cup Series for the team through the 2017 schedule.

Financial terms were not shared.

Stewart-Haas filed the lawsuit in February, claiming the company had not paid its bills to sponsor Patrick in what was to be the second of a three-year sponsorship pact signed in August 2015.

Nature’s Bakery claimed that Patrick had not fulfilled her part of the deal by not fully supporting the alliance and at times referencing a rival company.

The new union between Stewart-Haas and Nature’s Bakery is shrunken version of the original alliance, with the company now a primary sponsor for four Monster Energy Nascar Cup Series to be split between the Patrick’s No. 10 and the No. 14 car of Clint Bowyer, according to a statement from Stewart-Haas.

The specific number of races for each and which specific races the would sponsor were not disclosed.

In February, Aspen Dental signed on as Patrick's lead sponsor for the races that would have been handled by Nature's Bakery.

"It’s gratifying to see a difficult situation get resolved in a professional manner that suits all parties," Brett Frood, president for Stewart-Haas Racing, said in a statement. "Together, we worked diligently to find an equitable solution to our collective challenges."

According to Nature’s Bakery founder Dave Marson, "I am a longtime motorsports fan and, particularly, a fan of Nascar. Our partnership with Stewart-Haas Racing began with direct, open conversations and that foundation allowed us to reach this agreement."

When the partnership unveiled during a press conference in August 2015, Patrick said, "Our brands align so perfectly it’s kind of amazing. This journey is going to be really fun."

The company’s logo appeared on Patrick’s car in some 20 races in 2016 and was scheduled for about the same number in 2017.

She appeared in several marketing efforts for the company in 2016, including "Five Questions With Danica" and "Nature’s Bakery Pumpkin Spice Season."

In a "Nature’s Bakery Chose Your Journey" campaign, Patrick joined winners of a Nature’s Bakery sweepstakes as they went rock climbing and on rope courses at the U.S. National Whitewater Center in Charlotte, attended the Sprint Showdown and the All-Star race and received a tour of Stewart-Haas Racing and the Nascar Hall of Fame. (They also received a year’s supply of Nature’s Bakery snacks.)

However, this past February, when Nature’s Bakery said they would not sponsor her due to her lack of effort on the company’s behalf,, Patrick told the press, "I think it was a shock to all of us. Everything that was asked of me, I did to the very best of my ability. When there was something to do we did it really well. But at the end of the day my focus is on those (sponsors) who are still around."

"We were thrown off by SHR’s lawsuit," Nature’s Bakery CEO Kelly Allin said in statement at the time. "SHR and its owners are no stranger to aggressive litigation. Ours is a family business that repeatedly sought to resolve our issues privately. In fact, we were scheduled to meet in (Charlotte, N.C.) just days before they sued us.

"Contrary to its image, SHR is run by big-business types that took advantage of Nature’s Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We’re obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court," said Allin.

At the time, Stewart-Haas Racing’s Frood said in a statement, "Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It’s an unfortunate situation, but we know we’ve delivered on all aspects of our agreement and more.

"We took great pride in elevating the brand awareness and relevance of its products and were prepared to continue activating pursuant to the agreement in 2017 and beyond. Nature’s Bakery chose to breach and terminate the contract. We’re confident with our position."

Now, bridges have been repaired and the alliance, in a smaller version, moves on.

Patrick’s racetrack sponsors also include Aspen Dental, Code 3, Fanvision, Mobil1 and TaxAct.

Her personal endorsement deals include Advance America, Alpinestars, Coca-Cola, Edward Elmhurst Hospital, Ford, Nationwide, Schubert, Six Star, The Player’s Tribune and Tryolee Designs.

It was not specified if Nature’s Baker would return as a Stewart-Haas partner after 2017.

New Lead Sponsor Give Danica Green Flag For 2017

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