Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Dec102009

Danica's Nascar Wheel Move Whets Marketing Appetites

December 10, 2009: Danica Patrick's confirmation that she will enter the Nascar Nationwide Series via a limited schedule in 2010 is good news not only for lead sponsor GoDaddy.com and her other marketing partners, but for companies that have been waiting for her to make the move.

Patrick said she would drive the No. 7 GoDaddy.com Chevrolet in a partial Nationwide schedule next season, plus one ARCA race as a member of the JR Motorsports team owned by Dale Earnhardt, Jr., Rick Hendrick, Kelley Earnhardt and Tony Eury, Jr. through 2011. This would be in addition to her commitment to the Indy Race League.

GoDaddy CEO and founder Bob Parsons and Patrick unveiled her plans and the No. 7 car in Phoenix, where she had just completed filming GoDaddy.com TV spots for Super Bowl XLIV.  Patrick is scheduled to take part in her first stock car race, an ARCA event in Daytona, scheduled for Feb. 6. Her new TV spots will air during the Super Bowl on CBS on Feb. 7.

Patrick recently extended her contract with Andretti Autosport and GoDaddy for three years. IRL recently signed a sponsorship deal with Izod to become title sponsor of the newly named Izod IndyCar Racing Series, beginning in 2010. She currently earns about $10 million in endorsements from such companies as Honda, AirTran, Peak Motor Oil, Izod, Tissot and 7-Eleven. The Nascar alliance should open doors for her in categories including telecommunications, restaurants, clothing, electronics, credit cards and financial and insurance services such as those offered by Nationwide, title sponsor of the Nascar series. Patrick is handled by Alan Zucker and associates at IMG, who also work with Tiger Woods and Peyton Manning.

While women athletes generally earn less than their male counterparts in total endorsement money, analysts agree that Patrick has the potential to join such top female earners as Maria Sharapova and Venus and Serena Williams, who each make between $13-$19 million a year in endorsements.

“It’s been a long time coming, but the stars finally aligned for me with Go Daddy and JRM,” said during a press conference. “I have always said I love to drive, and if I could make it work to race in both IndyCar and Nascar – with the right sponsor, like GoDaddy.com and the right team, like JRM – then I’d love to drive in Nascar!”

GoDaddy also said it would leverage its existing relationship with Earnhardt Jr., who has also driven for GoDaddy in the Nationwide Series and will continue to work as a GoDaddy spokesperson.

GoDaddy Going Three More Laps With Danica Patrick

Patrick's Endorsement Deals Put Her At $10 Million Mark

Back to Home Page´╗┐