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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan182018

Danica, GoDaddy ‘Getting The Band Back Together’ For Farewell Daytona, Indy Races

By Barry Janoff

January 18, 2018: Like Martin and Lewis, Abbott and Costello and Laurel and Hardy, Danica Patrick and GoDaddy are cemented together forever in the public eye via an alliance that encompassed auto racing, entertainment, business and media.

GoDaddy signed Patrick to a sponsorship deal in 2006, just after she launched her pro career in IndyCar, then in 2010 was her primary sponsor when she began to race part-time and then full-time in Nascar.

Patrick and GoDaddy parted ways prior to the 2016 season, but not before she appeared for GoDaddy in more than a dozen Super Bowl commercials — many deemed risqué — a record for the Big Game.

The two are nnow reunited — “getting the band back together,” they said — as Patrick, having decided to retire from full-time racing, embarks this season on the "Danica Double," competing at the Daytona 500 and Indy 500, with GoDaddy signed on as her lead sponsor.

GoDaddy said the alliance would continue during Danica's “life-after-racing by powering the online presence for her business endeavors related to health, apparel and wine.”

Patrick is still seeking a race team to field a car for the two events.

"This is definitely the way I want to finish my racing career — at these two iconic races, backed by my iconic, long-time sponsor," Patrick said in a statement.

"GoDaddy was there for me when my career was just really starting so it's exciting to be getting back in the GoDaddy 'green' for my final two races. Our brands have always been powerful together, and I think it's awesome to have them at my side when I go 'all in' with my businesses after racing."

According to Barb Rechterman, CMO for GoDaddy, "You could say, 'we're getting the band back together. It makes sense in that our goals are so well-aligned — she's passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the Internet and turn their 'side hustle' into a full-time business.

“Danica absolutely epitomizes the heart of our GoDaddy customers. We love it,” said Rechterman.

Patrick holds the record for the most Top Ten finishes, seven, by a female in Nascar Cup Series competition.

After GoDaddy, Nature’s Bakery became her lead sponsor in 2016. But prior to the 2017 Nascar season, the brand had a contractual falling-out with Patrick and Stewart-Haas.

The lead role was filled by Aspen Dental, already a partner with Patrick.

Nature’s Bakery later returned to work with Stewart-Haas and Patrick.

However, when Smithfield Foods in September signed a multi-year deal with Stewart-Haas to take over as a lead sponsor beginning with the 2018 season, that set into motion a series of driver moves, including Patrick and Stewart-Haas mutually deciding to part ways after the 2017 season.

The 60th running of the Daytona 500 at Daytona International Speedway is scheduled for Feb. 18, 2918; the 102nd running of the Indianapolis 500 at Indianapolis Motor Speedway is scheduled for May 27, 2018.

Despite no longer being a full-time driver, Patrick will remain in the public eye.

Among her endeavors, she recently unveiled a Warrior by Danica Patrick clothing and accessories line sold on HSN.

She owns a California vineyard, Somnium (Latin for the word "dream").

She has written a health, fitness and workout book, Pretty Intense: The 90-Day Mind, Body and Food Plan (Penguin Random House), which hit shelves in December.

A documentary, Danica, recently premiered on Epix.

She has 1.9 million followers on Twitter, 1.4 million likes on Facebook.

“Having business ideas outside of your primary career can be overwhelming. It takes guts to go after a side hustle full time," said Patrick.

"Helping you get your ideas out of your head and making them a reality is what GoDaddy is all about — getting online with a domain name and website tells the world you are open for business and ready to go."

Added Rechterman, "We have always believed in Danica, and how she is inspired to set big goals, even in the face of adversity. We invite everyone to join us in watching how this next chapter unfolds out on the track, and then stay tuned for how she reinvents herself post-racing.”

Danica Patrick Sees The Finish Line Approaching

Sponsor Changes At Stewart-Haas Has Danica Driving To New Crew

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