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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb182010

Why Cowboys Stadium Name Game Is Costing Millions In Lost Value

February 18, 2010: The cost to build Cowboys Stadium in Arlington, Texas was estimated $1.1 billion. A naming rights deal also could have cost a company a Texas-size bank roll. But it never materialized before the venue opened this past June, due in large part to the challenges of the economy.

However, had a company coughed up the dough to Jerry Jones, owner of the NFL's Dallas Cowboys, and his investment partners, they could have realized more than $1.2 million in media exposure on Feb. 14, alone when the NBA All-Star Game played before an announced attendance of 108,713.

Although the figure is open to discussion, the math does put a frame on an otherwise nebulous arguement. The game aired on TNT, and a naming rights partner would have received $1,280,000 in media exposure through 15 verbal mentions, and 72 visual  exposures via signage, on-air graphics and other ancillary visual and verbal tags, according to Frontrow-marketing.com. Front Row based the figure partly on an estimated $175,000 for the cost of a 30-second spot.

The venue also received numerous on-air mentions throughout the All-Star Weekend, which included events such as the Sprite Slam Dunk contest at American Airlines Arena that also aired on TNT.

At one point, AT&T was said to have been in negotiations for a naming rights deal. Although the opportunity for a company did not materialize for the NBA All-Star Game, the Cowboys are often seen on national TV during the NFL season, which in 2010 will culminate with Super Bowl XLV at Cowboys Stadium. During Super Bowl XLIV on Feb. 7, Sun Life Financial, which in January signed a five-year naming rights deal valued at $38.5 million, received an estimated $26 million in media exposure on CBS for having its name on the venue in South Florida, according to Front Row.

Committee Host logo for Super Bowl XLV, which will be played at Cowboys Stadium.Although no one connected with Cowboys Stadium has ever publicly stated what it would cost to acquire naming rights, other high-end deals on sports venues include Citi Group's $400 million, 20-year deal for the New York Mets' Citi Field (expires in 2029); Reliant Energy's $300 million, 30-year deal for the Houston Texans' Reliant Stadium (expires in 2032); Barclay's 20-year, $200 million deal for the Brookyn arena that will be home to the NBA's Nets (currently scheduled to open for the 2011-12 season); and FedEx's 27-year, $207 million deal for the Washington Redskins' FedEx Field (expires 2025).

“A naming rights agreement for a venue as massive as Cowboys Stadium brings with it great brand awareness and a heightened level of exposure for the sponsor due to the grandeur of the stadium," said Eric Smallwood, vp-Project Management for Front Row Marketing Services. "By hosting events such as the 2010 NBA All-Star game, the venue continues to gain exposure, which is good news to any company that is willing to pay the price for the amount of exposure they would receive.”

Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of Philadelphia-based sport and entertainment firm, Comcast-Spectacor.

Super Bowl XLIV Gives Sun Life $26M Reward For Naming Rights Deal

Sun Life Naming Rights Deal Shines Light On Super Bowl Stadium

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