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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul262010

Cowboys Unveil Super Celebration Countdown To Super Bowl XLV

July 26, 2010: The North Texas Super Bowl XLV Host Committee has released plans to not only celebrate the countdown to the NFL championship game on Feb. 6, 2011, but also to honor the 50th anniversary of the Dallas Cowboys.

The North Texas Host Committee said it would oversee the "XLV Countdown Live From Cowboys Stadium presented by Frito-Lay," which will take place at Cowboys Stadium on the evening of Friday, Sept. 10. That also will be the official regular-season kickoff of the Cowboys' celebration of their half-century of NFL history.
The event is scheduled to include a concert by country-and-western star Tim McGraw, a Super Bowl history shown through NFL Films archive footage played out during a performance by the 90-piece Unit Symphony Orchestra and several events honoring the Cowboys, headlined by a "celebration of Emmitt Smth's Hall of Fame career" and athletes and other guests who have played important roles in the team's history.

Frito-Lay, a division of PepsiCo, is an official partner of the North Texas Super Bowl XLV Host Committee, along with such companies as American Airlines, Bank of America and Texas Instruments.

The Cowboys are attempting to become the first NFL team to participate in a Super Bowl in a host stadium in which they play their home games.

"North Texas has such an obvious passion for both music and football and it will be an unbelievable experience to be a part of the official countdown to Super Bowl XLV," McGraw said in a statement. "This will be more than simply a concert, but rather a celebration and Cowboys Stadium is the perfect venue to host such an event." McGraw has been mentioned on a short list of possible performers who could headline the Super Bowl XLV half time show presented by Bridgestone.

According to Smith, who will be enshrined in the Pro Football Hall of Fame on Aug. 7, "This is really special and I am so humbled to be honored in such a way upon my return from Canton. This is a very special evening for me and my family to be able to share this with the greatest fans in America, who have shown me so much love and support throughout my career."

Among other events this season, the Cowboys have designed their season tickets to feature great moments in team history including Smith breaking the NFL all-time rushing record and highlights from each of the franchise’s five Super Bowl victories.

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