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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May112010

Consumer Generated Ads, Danica Patrick Drive Go Daddy Into Indy 500

May 11, 2010: The iconic race is known worldwide as the Indianapolis 500. But Go Daddy has been trying its best to bring the event into its own domain.

The Web hosting and domain name provider will be the primary sponsor for the live race broadcast on ABC on May 30, and also remains the primary sponsor for Danica Patrick. Go Daddy is also adding another twist to its presence by running it first consumer generated ads culled from the top three winners of Go Daddy's "Create Your Own Commercial" promotion during the race broadcast.

Creators of the first place ad will receive $100,000 in cash. Second and third place winners take home $50,000 and $25,000, respectively. Five honorable mention winners will each win $15,000. Go Daddy ads are handled in-house.

All ten finalists are currently running at GoDaddy.com. Among them, a guitar player who goes from couch potato to rock star after getting a Go Daddy-hosted Web site, people who suffer from "domain dysfunction," a priest who has a Go Daddy religious experience. an "attorney" named Hank E. Pankey who gets no respect and a son who complains that his Dad's multiple partners treat him like a kid until the sexy ladies offer to give him a bath.

"Danica and I were very impressed with the commercial entries and I think viewers will be shocked with our winning picks, they aren't what I'd call conventional GoDaddy-esque ads," Bob Parsons, Go Daddy CEO and founder, said in a statement. "People found some clever ways to promote our brand. We just might be entering a new Go Daddy era. You might even say, Go Daddy is getting out of its comfort zone."

According to Patrick, who is scheduled to be one of five women drivers competing in the Indy 500, "It's always been a dream of mine to win the Indy 500 and I'd love nothing better than to do it in the Go Daddy car. GoDaddy.com has been such a great partner, in racing, with commercials. They've believed in me from the start."

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