Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep232013

ESPN, Athletes Celebrate 'SportsCenter' With 'DaDaDa' Anthem Marketing Campaign

By Barry Janoff

September 23, 2013: The Police sang "De Doo Doo Doo, De Da Da Da," and Manfred Mann offered "Do Wah Diddy Diddy."

But sports fans, athletes and others may be more familiar with “DaDaDa DaDaDa,” the music that since 1989 has been the theme for SportsCenter and since 1995 the soundtrack for the "This is SportsCenter" campaign on ESPN.

To help celebrate more than 400 renditions of "This is SportsCenter" commercials, and also to anticipate SportsCenter's move into a new studio next year, ESPN has unveiled an anthem marketing effort, "DaDaDa," anchored by a 60-second spot in which athletes and fans "subtly and not-so-subtly call out their 'DaDaDa' moments."

The TV spot will run across ESPN's family of networks and "elsewhere." Support includes digital media that will be "updated to highlight timely 'DaDaDa' moments; and outdoor digital billboards in New York, Chicago and Los Angeles.

Lead agency is Wieden + Kennedy New York.

ESPN’s flagship program, SportsCenter, launched the network on Sept. 7, 1979. The “DaDaDa” theme music was composed by John Colby, ESPN’s music director from 1984-1992.

Among the athletes seen in the launch anthem spot either participating in or watching their personal “DaDaDa”  moments are Robert Griffin III (Washington Redskins), Stephen Curry (Golden State Warriors), Landon Donovan (Los Angeles Galaxy/U.S. Men's National Soccer Team), Sam Gagner (Edmonton Oilers), Jimmie Johnson (Nascar driver), Patrick Kane (Chicago Blackhawks), Clayton Kershaw (Los Angeles Dodgers), Andrew McCutchen (Pittsburgh Pirates), Justin Tuck (New York Giants), Maria Sharapova (tennis), Bubba Watson (golf) and Russell Westbrook (Oklahoma City Thunder).

“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information and highlights provided by new technologies,” Aaron Taylor, svp-marketing. for ESPN, said in a statement.

According to Taylor, "Fans have a strong emotional connection with the show. And what we realized is that ‘DaDaDa’ is emotional shorthand not only for the great moments that happen in sports, but how SportsCenter presents those moments — giving context to them with perspective and personality.”

In the new spot, Watson hits a great shot and sings, "DaDaDa DaDaDa" while fist-bumping his caddie; Sharapova and a ballboy do a "DaDaDa" duet; Johnson wins a race and celebrates with a "DaDaDa" snippet; a Little League team breaks into "DaDaDa" after a victory; Sam Gagner of the Edmonton Oilers checks Kane into the boards and offers him a "DaDaDa" to rub in the hit; and Westbrook tweets while watching the Dallas Cowboys on TV, "Dez Bryant going off . . .  DaDaDa." (See the full spot here.)

Back to Home Page