Top
NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Sep232013

ESPN, Athletes Celebrate 'SportsCenter' With 'DaDaDa' Anthem Marketing Campaign

By Barry Janoff

September 23, 2013: The Police sang "De Doo Doo Doo, De Da Da Da," and Manfred Mann offered "Do Wah Diddy Diddy."

But sports fans, athletes and others may be more familiar with “DaDaDa DaDaDa,” the music that since 1989 has been the theme for SportsCenter and since 1995 the soundtrack for the "This is SportsCenter" campaign on ESPN.

To help celebrate more than 400 renditions of "This is SportsCenter" commercials, and also to anticipate SportsCenter's move into a new studio next year, ESPN has unveiled an anthem marketing effort, "DaDaDa," anchored by a 60-second spot in which athletes and fans "subtly and not-so-subtly call out their 'DaDaDa' moments."

The TV spot will run across ESPN's family of networks and "elsewhere." Support includes digital media that will be "updated to highlight timely 'DaDaDa' moments; and outdoor digital billboards in New York, Chicago and Los Angeles.

Lead agency is Wieden + Kennedy New York.

ESPN’s flagship program, SportsCenter, launched the network on Sept. 7, 1979. The “DaDaDa” theme music was composed by John Colby, ESPN’s music director from 1984-1992.

Among the athletes seen in the launch anthem spot either participating in or watching their personal “DaDaDa”  moments are Robert Griffin III (Washington Redskins), Stephen Curry (Golden State Warriors), Landon Donovan (Los Angeles Galaxy/U.S. Men's National Soccer Team), Sam Gagner (Edmonton Oilers), Jimmie Johnson (Nascar driver), Patrick Kane (Chicago Blackhawks), Clayton Kershaw (Los Angeles Dodgers), Andrew McCutchen (Pittsburgh Pirates), Justin Tuck (New York Giants), Maria Sharapova (tennis), Bubba Watson (golf) and Russell Westbrook (Oklahoma City Thunder).

“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information and highlights provided by new technologies,” Aaron Taylor, svp-marketing. for ESPN, said in a statement.

According to Taylor, "Fans have a strong emotional connection with the show. And what we realized is that ‘DaDaDa’ is emotional shorthand not only for the great moments that happen in sports, but how SportsCenter presents those moments — giving context to them with perspective and personality.”

In the new spot, Watson hits a great shot and sings, "DaDaDa DaDaDa" while fist-bumping his caddie; Sharapova and a ballboy do a "DaDaDa" duet; Johnson wins a race and celebrates with a "DaDaDa" snippet; a Little League team breaks into "DaDaDa" after a victory; Sam Gagner of the Edmonton Oilers checks Kane into the boards and offers him a "DaDaDa" to rub in the hit; and Westbrook tweets while watching the Dallas Cowboys on TV, "Dez Bryant going off . . .  DaDaDa." (See the full spot here.)

Back to Home Page