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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov082017

D-Wade Shoots To Score With Mission x Wade Compression Collection, Marketing

By Barry Janoff

November 8, 2017: In his first national effort since joining the Cleveland Cavaliers as a free agent, Dwyane Wade and performance apparel and accessories brand Mission are unveiling the Mission x Wade Collection.

The limited-edition Mission x Wade Collection will include seven pieces — among them compression tops, tights and arm sleeves — featuring Mission’s VaporActive powered by 37.5 technology.

In a reference to one of Wade’s nicknames, the collection was introduced by a spot, “Flash Your Move,” in which D-Wade puts some of the compression apparel through the test on a basketball court.

“Darkness exists, but only in your absence,” says Wade. “Make your mark. Illuminate. Flash your move.”

Support includes Internet and social media.

Mission said that Wade, a co-founder, product developer and user of its instant cooling accessories since the brand's founding in 2009, “worked closely to develop this collection. (We) entrusted Wade and his team to think beyond limits and really hone what the stylish athlete demands.”

"Our partnership with Dwyane has been an enjoyable one since the very beginning,” Josh Shaw, Mission founder and CEO, said in a statement.

“He understands how the body works and the importance of apparel and accessories that help maintain an optimum temperature to enable peak performance."

In addition, said Shaw, “Dwyane is one of the best dressed men off the court. For his first collection, we wanted to marry our science with his unique style and offer the market something they've never seen before in the compression space."

Wade, a three-time champion now in his 15th NBA season, also has deals that include Li-Ning, Gatorade, Hublot and Stance.

According to Wade, ”Compression wear has always lacked substance and style. For my first capsule collection with the brand, I wanted to blend Mission’s high-performance technology with my personal style to create fresh and innovative designs."

"I am excited to share my new collection, which meets the performance and style needs of athletes by making them feel and look their best. Style is how you express yourself and the collection, featuring reflective and non-reflective pieces, express my bold and creative approach to fashion,” said Wade.

The full Mission x Wade collection is available on Amazon.com and Mission.com.

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