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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun082010

D-Howard, adidas Bringing Warner Bros. Superman Character To Retail 

June 8, 2010: His season may be over, but NBA all-star Dwight Howard continues to be a player in the endorsement market. Warner Bros. Consumer Products and DC Comics said that they would collaborate with adidas and Howard, whose nickname is "Superman," to create a line of merchandise uniting DC's iconic Superman super hero and the Orlando Magic center.

Financial terms of the deal were not unveiled.
 
The products will be distributed globally at sporting goods stores, stadium shops, athletic apparel and footwear stores, specialty and department stores and will be available to consumers by Holiday 2010. Marketing support is expected but was not detailed.

Dwight Howard as Clark Kent in ESPN promo.Adidas, the official uniform and apparel provider for the NBA, and WBCP will produce items that include T-shirts, fleeces, jerseys, track jackets and athletic footwear. Howard, who was the No. 1 overall pick in the NBA in 2004 by the Magic, became closely aligned with the Superman character in 2008 when he won the NBA Slam Dunk contest wearing a red cape and "S" on his jersey. Earlier this year, Howard did a promo spot for ESPN's "This is SportsCenter" in which he appeared as Superman's secret identity alter ego, Clark Kent.

“Superman is the universal symbol of strength and speed, not to mention he has one heck of a vertical leap,” Brad Globe, president of WBCP, said in a statement. “Dwight’s super heroic feats on the court make this partnership with adidas an ideal collaboration for basketball and comic book fans alike.”

According to Chris Grancio, head of global sports marketing for adidas basketball, “Dwight is one of the most dominant players in today’s game, and Superman has been wowing audiences of all ages for decades. We’re excited to bring these two icons together on adidas apparel and accessories and look forward to offering consumers a great product line.”
 
Howard's other endorsement deals include T-Mobile, Gatorade, AirTran and McDonald's. He is handled by Goodwin Sports Management, Seattle.

“I’ve always been a big fan of Superman and to be able to team up on this new line is a dream come true," Howard said in a statement. "I can’t wait to check out all of this great gear and share it with my fans."

McDonald's Keeps Dwight Howard On The Marketing Menu

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