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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec082015

No Sweat: NBA MVP Stephen Curry Takes Endorsement Deal To The Next Degree

By Barry Janoff

December 7, 2015: Call this a no-brainer when it comes to sports athletes and marketing endorsements.

Reigning NBA MVP Stephen Curry and Degree Deodorant have signed a pact that renews and extends their partnership through 2017.

Financial terms of the deal were not released.

Curry's alliance with Degree began in 2014.

According to the brand, a division of Unilever, Curry will "continue to play a leading role in Degree marketing campaigns showcasing the brand's many products and innovations."

A new multi-media campaign with Curry is scheduled to break in early 2016, to include TV, print, Internet, social media and POP.

"Stephen has been a great partner and is a perfect fit for the Degree brand," Matthew McCarthy, senior director of marketing for Unilever, said in a statement. "Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life.

"His dedication to elevating his game naturally mirrors the commitment of Degree to deliver innovative products designed to respond to the needs of consumers, keeping them fresh with every move," said McCarthy.

Curry earns about $8-$10 million annual from endorsements, excluding an equity pact he has with Under Armour that runs through 2024. The Golden State Warriors All-Star point guard also has deals with Foot Locker, State Farm, JBL, NBA 2K16, Fanatics Authentic memorabilia and CoachUp.

"Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life."

He also has appeared in NBA-related spots for ESPN's This is SportsCenter and Turner's NBA on TNT.

According to Curry, "Degree believed in me early in my career, and I'm grateful for their continued support. Their focus on providing people with the protection they need as they move and get more out of life fits perfectly with my approach to continually better myself both on and off the court.

"I can't wait to show fans what Degree and I have coming up for them next year."

Stephen Curry Big Man On Under Armour Campus

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