By Barry janoff
March 7, 2016: Stephen Curry is being called "money" due to prowess on the basketball court, including helping to lead the Golden State Warriors to the 2015 NBA title, being named league MVP and setting numerous scoring marks, which all are being enhanced this season
His off-court status to make money is being enhanced, as well, with his latest deal being a multi-year contract with JP Morgan Chase.
Curry will do marketing and promotions for the financial firm's Chase Master program, which includes people who "correspond with passion pillars of the Chase target consumer," such as tennis great Serena Williams.
The deal comes just weeks after JP Morgan Chase unveiled plans to acquire naming rights for the Warriors new venue in San Francisco, currently planned to be built and open for the 2019-20 NBA season, Chase Center.
"We've announced the Chase Center and now Stephen Curry is a Chase Master. We're all in," the company wrote on its Twitter account.
"I'm excited to be part of the Chase family and looking forward to great things," Curry said in a video that was posted as part of the news. "Let's all keep winning."
In reply, Serena Williams wrote to Curry on her Twitter account, "Welcome to the Chase Masters team."
A marketing campaign to support Chase Masters offers that endorsers who have signed on "are stars who have spent many years perfecting a craft — (and) show how easy it is to master digital banking at Chase."
Marketing with Curry is expected to follow the theme of Chase Masters spots with Serena Williams, fencing champion Tim Morehouse and the Rockettes, which show how "hard work and dedication" helped them to earn rewards in and out of their respective areas of expertise.
A recent TV spot featured animated stars from the movie, Kung Fu Panda 3, which offered, "Teaching Kung Fu is hard . . . but paying for Kung Fu lessons is easy with Chase QuickPay. Technology designed for you so you can easily master the way you bank."
Curry, who earns about $10 million in endorsements, according to industry analysts, also has deals that include Under Armour, Unilever (Degree), JBL, Muscle Milk, Kaiser Permanente and Fanatics.
Curry has also joined with others to launch Slyce, described as a "mobile social platform looking to transform the way athletes, fans, and brands interact."
Naming rights for the proposed 18,000-seat future home of the Warriors, located in San Francisco's Mission Bay, is a 20-year agreement, running through 2039, valued in excess of $200 million, according to industry analysts. The team has played in Oracle Arena in Oakland since 1971.
Chase Center is expected to cost upward of $1 billion to construct, under the auspices of Manica Architecture (which also is overseeing the new NFL stadium in Los Angeles).
In addition to the arena, It is expected to include 11 acres of restaurants, cafes, offices, public plazas and a five-and-a half-acre public waterfront park.
“The Bay Area is a beacon for technology, innovation and education, and we expect that the Chase Center will become a beacon of great art, culture, sports and entertainment for this great community,” Chase CEO Jamie Dimon said in a statement. "This is a long-term commitment. It's just the beginning of something beautiful."
Curry, NFL, Tech Big Movers For Under Armour
Chase Center Photo Rendered By Steelblue, Courtesy Of Manica Architecture
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