Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb052015

Is Stephen Curry Ready To Become The NBA's Peyton Manning Of Marketing?

Originally published in MediaPost

By Barry Janoff

February 5, 2015: For several years, it seemed as if Peyton Manning appeared in every commercial on TV, including Nationwide, Papa John's, Gatorade, DirecTV, MasterCard and Buick. That impression was not too far from the truth, enabling the Denver Broncos quarterback to earn upward of $13 million annually from endorsements, the most among NFL players.

LeBron James and Kevin Durant have for the past few seasons held that ubiquitous Madison Avenue mantle in the NBA. James, who leads NBA players with some $40 million in endorsement deals, has appeared in campaigns including Nike, Kia, McDonald's, Sprite, Beats by Dre and Samsung.

Durant, meanwhile, has starred for Sprint, BBVA Compass, Gatorade, Nike and Skullcandy. He recently signed with Sonic and Orange Leaf Frozen Yogurt, giving him about $13 million in annual deals.  

He may not be the highest-paid player or earn the most from endorsements, but Stephen Curry, all-star point guard for the Golden State Warriors, has the potential to become more visible in commercials than Manning as well as his NBA counterparts.

Curry, who earns about $7-$8 million in endorsements, has campaigns that include State Farm (in several spots in a dual role with his faux "twin brother" Sebastian), Muscle Milk, Backyard Sports NBA 2015 video game. sports-equipment company Zamst, Fanatics Authentic memorabilia and ESPN's "This is SportsCenter."

During Super Bowl XLXI, Degree Antiperspirant unveiled a campaign with Curry and John Wall of the Washington Wizards, "Degree: Battle of the Game Changers," that leads into the NBA All-Star Game (Feb. 15), with the pair going head-to-head in a shootout event to determine the ultimate game changer.

"It made total sense to us to extend our 'Born to Assist' story with Stephen Curry," said Patty Morris, State Farm marketing director, brand content, regarding a campaign that stars NBA guard Chris Paul. "As the son of retired NBA player Dell Curry and a top assist leader in the league, he's a living example that when assisting is in your blood, you know it. Steph and his twin, State Farm agent 'Sebastian,' have been a really fun addition to the campaign."

In February, Curry's line of Under Armour signature shoes will drop with multi-media marketing to coincide with the NBA All-Star Game in New York. A spot released late last year, "How It Ends," anticipates a larger push to come.

In addition, Foot Locker has teamed with Under Armour for a series of spots, "The Redemption," breaking this week, in which Curry prepares for his participation in the Foot Locker Three Point Contest (on Feb. 14, the night before the All-Star Game). The series shows him competing against former NBA players and three-point masters Robert Hory, Tim Legler and Curry's own dad, Dell.

In March, he will star in a campaign from national clothing retailer Express, with whom he signed a deal in December.

"We are thrilled to be associated with one of the most respected NBA players of all time," David Kornberg, President of Express, said when the company unveiled its alliance with Curry. "Stephen personifies the hard working ethic and the dream big mindset of our customer."

Over the past year or so he has also appeared in marketing for Foot Locker, EA Sports, East Bay, MoGo mouth guards, the NBA on ESPN, NBA on TNT and regionally for the Warriors.

And he still has untapped categories, including automotive, financial, credit cards and electronics.

It certainly helps Curry and his marketing agent, Jeff Austin of Octagon, that the 26-year-old is a legitimate MVP candidate, a member of the U.S. Men's National Team seeking to earn a place in the 2016 Summer Olympics and is about to appear in his second consecutive All-Star Game after receiving more votes from fans (1.51 million) than any other player.

In their game against the Dallas Mavericks Wednesday night (Feb. 4), the Warriors were down at home by 22 points. No sweat. Curry scored a season-high 51 points (his career-high is 54), to lead his team to a 128-114 victory as the cry, "MVP! MVP!" filled Oracle Arena.

Curry has 1.8 million followers on Twitter and more than 1.9 million likes on Facebook. His Warriors jersey is the fifth best-selling jersey this season, according to the NBA (behind James, Durant, Kobe Bryant and Derrick Rose). Among his fans: boxer Manny Pacquiao.

Last season, while setting the NBA record for most three-point shots made in one season (272), Curry helped to lead the Warriors to the playoffs for the first time in six years. This season, Curry's international brand got a boost when the Warriors and the Los Angeles Lakers went to China for exhibition games.

His off-the-court activities also enhance what research firm Marketing Evaluations rates as his rising Q Score value in marketing.  

Curry is involved with hoops camps for kids, including one with State Farm and another with Under Armour. He hosts a golf tournament in San Francisco in alliance with ThanksUSA's scholarship program. The Stephen Curry Foundation supports, among other endeavors, Nothing But Nets, which targets the elimination of malaria, with a focus on Africa. The annual Curry Celebrity Classic Golf Tournament in Charlotte sends proceeds to the Ada Jenkins Center in Davidson, N.C. (where Curry attended Davidson College).

“To be part of this process and to see the Curry One come to life is a dream come true," Curry said in talking about his first line of Under Armour signature shoes and his life. "What makes this experience so meaningful is that the shoe represents the belief I have in myself and the belief of my family, close friends, teammates and coaches that’s driven me to get better and led me to where I am today.”

Back to Home Page