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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb052015

Is Stephen Curry Ready To Become The NBA's Peyton Manning Of Marketing?

Originally published in MediaPost

By Barry Janoff

February 5, 2015: For several years, it seemed as if Peyton Manning appeared in every commercial on TV, including Nationwide, Papa John's, Gatorade, DirecTV, MasterCard and Buick. That impression was not too far from the truth, enabling the Denver Broncos quarterback to earn upward of $13 million annually from endorsements, the most among NFL players.

LeBron James and Kevin Durant have for the past few seasons held that ubiquitous Madison Avenue mantle in the NBA. James, who leads NBA players with some $40 million in endorsement deals, has appeared in campaigns including Nike, Kia, McDonald's, Sprite, Beats by Dre and Samsung.

Durant, meanwhile, has starred for Sprint, BBVA Compass, Gatorade, Nike and Skullcandy. He recently signed with Sonic and Orange Leaf Frozen Yogurt, giving him about $13 million in annual deals.  

He may not be the highest-paid player or earn the most from endorsements, but Stephen Curry, all-star point guard for the Golden State Warriors, has the potential to become more visible in commercials than Manning as well as his NBA counterparts.

Curry, who earns about $7-$8 million in endorsements, has campaigns that include State Farm (in several spots in a dual role with his faux "twin brother" Sebastian), Muscle Milk, Backyard Sports NBA 2015 video game. sports-equipment company Zamst, Fanatics Authentic memorabilia and ESPN's "This is SportsCenter."

During Super Bowl XLXI, Degree Antiperspirant unveiled a campaign with Curry and John Wall of the Washington Wizards, "Degree: Battle of the Game Changers," that leads into the NBA All-Star Game (Feb. 15), with the pair going head-to-head in a shootout event to determine the ultimate game changer.

"It made total sense to us to extend our 'Born to Assist' story with Stephen Curry," said Patty Morris, State Farm marketing director, brand content, regarding a campaign that stars NBA guard Chris Paul. "As the son of retired NBA player Dell Curry and a top assist leader in the league, he's a living example that when assisting is in your blood, you know it. Steph and his twin, State Farm agent 'Sebastian,' have been a really fun addition to the campaign."

In February, Curry's line of Under Armour signature shoes will drop with multi-media marketing to coincide with the NBA All-Star Game in New York. A spot released late last year, "How It Ends," anticipates a larger push to come.

In addition, Foot Locker has teamed with Under Armour for a series of spots, "The Redemption," breaking this week, in which Curry prepares for his participation in the Foot Locker Three Point Contest (on Feb. 14, the night before the All-Star Game). The series shows him competing against former NBA players and three-point masters Robert Hory, Tim Legler and Curry's own dad, Dell.

In March, he will star in a campaign from national clothing retailer Express, with whom he signed a deal in December.

"We are thrilled to be associated with one of the most respected NBA players of all time," David Kornberg, President of Express, said when the company unveiled its alliance with Curry. "Stephen personifies the hard working ethic and the dream big mindset of our customer."

Over the past year or so he has also appeared in marketing for Foot Locker, EA Sports, East Bay, MoGo mouth guards, the NBA on ESPN, NBA on TNT and regionally for the Warriors.

And he still has untapped categories, including automotive, financial, credit cards and electronics.

It certainly helps Curry and his marketing agent, Jeff Austin of Octagon, that the 26-year-old is a legitimate MVP candidate, a member of the U.S. Men's National Team seeking to earn a place in the 2016 Summer Olympics and is about to appear in his second consecutive All-Star Game after receiving more votes from fans (1.51 million) than any other player.

In their game against the Dallas Mavericks Wednesday night (Feb. 4), the Warriors were down at home by 22 points. No sweat. Curry scored a season-high 51 points (his career-high is 54), to lead his team to a 128-114 victory as the cry, "MVP! MVP!" filled Oracle Arena.

Curry has 1.8 million followers on Twitter and more than 1.9 million likes on Facebook. His Warriors jersey is the fifth best-selling jersey this season, according to the NBA (behind James, Durant, Kobe Bryant and Derrick Rose). Among his fans: boxer Manny Pacquiao.

Last season, while setting the NBA record for most three-point shots made in one season (272), Curry helped to lead the Warriors to the playoffs for the first time in six years. This season, Curry's international brand got a boost when the Warriors and the Los Angeles Lakers went to China for exhibition games.

His off-the-court activities also enhance what research firm Marketing Evaluations rates as his rising Q Score value in marketing.  

Curry is involved with hoops camps for kids, including one with State Farm and another with Under Armour. He hosts a golf tournament in San Francisco in alliance with ThanksUSA's scholarship program. The Stephen Curry Foundation supports, among other endeavors, Nothing But Nets, which targets the elimination of malaria, with a focus on Africa. The annual Curry Celebrity Classic Golf Tournament in Charlotte sends proceeds to the Ada Jenkins Center in Davidson, N.C. (where Curry attended Davidson College).

“To be part of this process and to see the Curry One come to life is a dream come true," Curry said in talking about his first line of Under Armour signature shoes and his life. "What makes this experience so meaningful is that the shoe represents the belief I have in myself and the belief of my family, close friends, teammates and coaches that’s driven me to get better and led me to where I am today.”

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