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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep172015

Stephen Curry Continues His MVP Play As Big Man On Under Armour's Campus

By Barry Janoff

September 16, 2015: What are the perks that come with being named MVP of the NBA and being a driving force that helped to lead your team to the league championship?

Plenty, if you are Stephen Curry, All-Star point guard for the Golden State Warriors, the latest not only being an extension of his endorsement deal with Under Armour, but also equity in the burgeoning sports apparel and footwear company.

Curry was in Under Armour's Baltimore headquarters on Wednesday when company founder and CEO Kevin Plank and other company executives unveiled the deal that now runs through 2024.

"Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, evp-global marketing for Under Armour. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”

Under Armour launched Curry’s first signature hoops shoe, the Curry One, and his signature apparel collection this past February. Since then, the Curry One "has continued to almost fully sell out across all retail distribution channels," according to Under Armour.

The Curry Two recently launched in Asia during Curry’s first Under Armour tour of the region. It is scheduled to drop in the U.S. and globally on Oct. 24.

He appears in a new Under Armour campaign, "Rule Yourself" (pictured above), along with Tom Brady, Jordan Spieth and the American Ballet Theatre's female principal dancer Misty Copeland.

Under Armour said that Curry would continue to play a role in global brand marketing campaigns, including training, lifestyle offerings and Under Armour’s Connected Fitness platforms. Under Armour said it would also "continue to grow Curry’s signature footwear line and collection of products."

Curry, who earns about $7-$8 million in endorsements, also had deals that include State Farm (in several spots in a dual role with his faux "twin brother" Sebastian), Express, JBL audio, PlayStation, NBA 2K16, sports-equipment company Zamst and Fanatics Authentic memorabilia.

Over the past year or so he has also appeared in marketing for Foot Locker, EA Sports, Degree Men, East Bay, Muscle Milk, MoGo mouth guards, the NBA on ESPN, NBA on TNT, several spots for ESPN's This is SportsCenter and regionally for the Warriors. In addition, he appeared on a limited-edition box of Wheaties.

This past season, Curry had the second-most popular-selling jersey in the NBA behind LeBron James, according to the NBA.

“In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond," Curry said during his visit/media conference in Under Armour headquarters. "Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world.  The best is yet to come.”

Nike is No. 1 in category retail sales in the U.S., but Under Armour last year passed adidas for the No. 2 spot, according to industry analysts. In 2014, Under Armour's sales rose 30% and for the first time topped $3 billion.

"In the second quarter of 2015, we witnessed historic performances and accolades from our incredible portfolio of athletes, including the NBA's MVP and (Golden State Warriors) world champion Stephen Curry; PGA Tour pro Jordan Spieth who won this year's Masters and U.S. Open; and the American Ballet Theatre's first-ever African American female principal dancer, Misty Copeland," Plank said when the figures were released in July.

In addition to Curry and Spieth, Under Armour's roster of pro athletes includes MLB players Bryce Harper, Buster Posey, Zack Greinke, Joc Pederson, Lorenzo Cain and Todd Frazier; NFL players Brady, Brandon Marshall, Eddie Lac, Julio Jones and Patrick Peterson; world-class runner Frezer Legesse Miller; MMA fighter Elias Silverio; and Curry's brother, Seth, who plays for the Sacramento Kings.

Under its "I Will What I Want" mantra, Under Armour over the summer released a multi-media campaign for its growing women's division featuring its "Women of Will": Copeland, Gisele Bündchen, Lindsey Vonn, pro surfer Brianna Cope and Kelley O'Hara of the World Cup champion U.S. Women's National Soccer Team.

Under Armour said that the extended partnership with Curry is the "latest reflection of its fast-growing momentum in basketball."

In August, the brand signed a ten-year pact with the NBA, designating Under Armour as the title partner of NBA Draft Combine, presenting partner of the Jr. NBA program in the U.S. and partner of the NBA Fit App.

The partnership also extends marketing rights to Asia, allowing Under Armour to promote Curry and other athletes on its NBA roster in greater China using NBA uniforms and league marks.

Curry, Speith, Copeland Play Key Roles In Rising Under Armour Sales

Stephen Curry Continues March As Marketing MVP

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