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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Chicago Cubs (1)

Monday
Nov232009

Sports Marketing Vet Named CMO For Chicago Cubs

November 23, 2009: The Chicago Cubs have named marketing executive Wally Hayward to the newly created position of evp and chief sales and CMO. Hayward will report to team president Crane Kenney.

Hayward, a native of Chicago, will not have to relocate far for the new position. He previously was a senior adviser for Chicago 2016, which had been working with the U.S. Olympic Committee to bring the 2016 Summer Games to Chicago. The bid ultimately went to Rio de Janeiro.

"Wally Hayward is widely respected throughout the industry as a dynamic leader and innovator," Kenney said in a statement. "He is a Chicagoan, he understands the fabric of our wonderful city and he has a keen appreciation for the passion and devotion of our fans given he is a lifelong Cubs fan himself. We have a talented sales and marketing staff in place and know Wally will lead this group to continued success as we look to redefine sports marketing for our business partners."

Prior to working with Chicago 2016, Hayward, 41,  was the chairman and CEO for Relay Worldwide, Chicago, a sports marketing and sponsorship consulting firm he founded in 2001. His resume also includes Bcom3, Starcom MediaVest Group and Leo Burnett, and Lazin Sports Group working directly with the NFL Players Association.

The Ricketts Family acquired the Chicago Cubs in October for $845 million.

"As a lifelong Cubs fan, I'm proud to be a part of the Chicago Cubs family under the new ownership of the Ricketts family," Hayward said in a statement. "I'm looking forward to partnering with Tom and Crane to change the game for the Chicago Cubs on and off the field. By offering innovative ideas, we will create an exceptional experience for Cubs fans and our corporate partners."

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